Premium NYC pop-up storefronts with prices shown upfront — we hold the leases and produce everything inside.
Full service
Parasol produces and markets your pop up end to end — one team carrying your activation from permits to press, so nothing falls through the cracks and no vendor points at another vendor.
Concept, fabrication, install and strike — a full production team that knows every inch of every space, built for tight retail timelines.
Start a production brief →Influencers, press, paid media and member audiences — time-bound campaigns engineered for foot traffic and lines down the block.
Plan your campaign →Explore services
Day-of coordination, trained retail staff and reliable payment systems.
Curated shared spaces for brands testing NYC retail before going solo.
Extend the physical activation into digital, and keep it live after move-out.
First look at space availability, preferred rates and partner perks.
In their words
The experience was amazing. It validated my concept, I met tons of great individuals — whether customers or not — and got a substantial amount of orders from total strangers. Thank you for the warm welcome and the prompt attention to all my questions.
I've used Parasol to produce and rent art gallery space in NYC several times now and they are amazing — super professional, responsive, and they do a brilliant job promoting our events. I consider them part of my A-team and wouldn't think of working with anyone else.
It's so empowering to produce your own Pop Up, and not as hard as you might think — Parasol makes it so easy. The space came in pristine condition and the whole team communicated brilliantly. All I had to do was ‘Pinkify’ the place, and that was the fun part!
The space was the perfect canvas for our exhibit ‘A Walk of Art’. The world we created there was more than we could ever have expected, and the Parasol team was always there for support and advice. We can't wait to be back with our next adventure.
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