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Your One-Stop Solution to Popping-Up in NYC!

Parasol Projects is NYC’s premier Pop Up agency. We offer a portfolio of Pop Up Spaces for short-term rentals in the heart of New York City, along with expert production services to fully support your creative ideas. Our white-box gallery spaces have successfully launched hundreds of art exhibitions, short-term retail and fashion projects, showrooms, sample sales, and other events. From concept to production, we are here to assist you at every step!

Having full control over our dedicated locations allows us to offer booking dates as far in advance as you like, without hidden fees or go-betweens. Our pop-up spaces include all utilities to keep things simple, so all you need to do is focus on your event and leave the rest to us. We have hosted hundreds of Pop Ups. Are you next?

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We went and checked out @annabellesbubble ‘s performance at 173 Elizabeth Street. Intimate, cosy and beautiful visuals. Open for its final day Friday 26th May.

Mattresses and bedding by @casper 

#cometobed #parsonsschoolofdesign #nycxdesignweek #parasolprojects #popuphere #nycpopup #nyctodo
We went and checked out @annabellesbubble ‘s performance at 173 Elizabeth Street. Intimate, cosy and beautiful visuals. Open for its final day Friday 26th May. Mattresses and bedding by @casper #cometobed #parsonsschoolofdesign #nycxdesignweek #parasolprojects #popuphere #nycpopup #nyctodo
6 days ago
View on Instagram |
1/12
🚨 Now at 173 Elizabeth Street 🚨

Annabelle Schneider’s ‘Presence in Bed’ (May 20-25) invites viewers for an exclusive, immersive experience that puts the physical and digital in dialogue through a site-specific, fabric reactive, mattress installation tied to a grounding, spiritual journey in Virtual Reality.

Open daily from 1-6pm

Designed by award-winning, spatial designer @annabellesbubble 

Mattresses by @casper
Music by @bass._charity

#nycxdesign #parsons #parsonsschoolofdesign #vr #spacialdesign #cometobed #immersiveexperiences #newyorkdesign #casper #popuphere #parasolprojects #morethanjustaspace
🚨 Now at 173 Elizabeth Street 🚨 Annabelle Schneider’s ‘Presence in Bed’ (May 20-25) invites viewers for an exclusive, immersive experience that puts the physical and digital in dialogue through a site-specific, fabric reactive, mattress installation tied to a grounding, spiritual journey in Virtual Reality. Open daily from 1-6pm Designed by award-winning, spatial designer @annabellesbubble Mattresses by @casper Music by @bass._charity #nycxdesign #parsons #parsonsschoolofdesign #vr #spacialdesign #cometobed #immersiveexperiences #newyorkdesign #casper #popuphere #parasolprojects #morethanjustaspace
1 week ago
View on Instagram |
2/12
Take a tour with us round some of the amazing Pop Ups in Parasol Projects spaces in Nolita and Lower East Side! Check them out this weekend! #popupnyc 

1. @walter_baker is having a sample sale at 251 Elizabeth. They are selling women’s clothing that are versatile and chic!

2. Only a few more days left of the @cleverhood Pop Up at 247 Elizabeth, make sure to stop by for all your all-weather style and performance jacket needs!

3. Only a few more days left to check out the ultra vibrant @futuretreasureny Pop Up at 21 Spring!

4. @surfergirlny is at 2 Rivington with a collection of 12 women and their interpretations to the theme LIGHTNESS ✨

#smallbusinessmonth #retail #samplesale #parasolprojects #soho #nolita #lowereastside #popuphere #rentaspace #manhattanpopup #nycshopping #secretnewyork #timeout
Take a tour with us round some of the amazing Pop Ups in Parasol Projects spaces in Nolita and Lower East Side! Check them out this weekend! #popupnyc 1. @walter_baker is having a sample sale at 251 Elizabeth. They are selling women’s clothing that are versatile and chic! 2. Only a few more days left of the @cleverhood Pop Up at 247 Elizabeth, make sure to stop by for all your all-weather style and performance jacket needs! 3. Only a few more days left to check out the ultra vibrant @futuretreasureny Pop Up at 21 Spring! 4. @surfergirlny is at 2 Rivington with a collection of 12 women and their interpretations to the theme LIGHTNESS ✨ #smallbusinessmonth #retail #samplesale #parasolprojects #soho #nolita #lowereastside #popuphere #rentaspace #manhattanpopup #nycshopping #secretnewyork #timeout
2 weeks ago
View on Instagram |
3/12
🚨 Pop Up Alert 🚨 

@sirwinston.official is at 2 Rivington this week with some badass sustainable designs and music. Check it out!

Where: 2 Rivington Street
When: May 9th - 14th • 10am-8pm

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#fashion #musicproducer #popupnyc #lowereastside #nycpopupshop #smallbusinessnyc #artist #merch #newyorkstyle #popuphere #parasolprojects #morethanjustaspace
🚨 Pop Up Alert 🚨 

@sirwinston.official is at 2 Rivington this week with some badass sustainable designs and music. Check it out!

Where: 2 Rivington Street
When: May 9th - 14th • 10am-8pm

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#fashion #musicproducer #popupnyc #lowereastside #nycpopupshop #smallbusinessnyc #artist #merch #newyorkstyle #popuphere #parasolprojects #morethanjustaspace
🚨 Pop Up Alert 🚨 

@sirwinston.official is at 2 Rivington this week with some badass sustainable designs and music. Check it out!

Where: 2 Rivington Street
When: May 9th - 14th • 10am-8pm

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#fashion #musicproducer #popupnyc #lowereastside #nycpopupshop #smallbusinessnyc #artist #merch #newyorkstyle #popuphere #parasolprojects #morethanjustaspace
🚨 Pop Up Alert 🚨 

@sirwinston.official is at 2 Rivington this week with some badass sustainable designs and music. Check it out!

Where: 2 Rivington Street
When: May 9th - 14th • 10am-8pm

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#fashion #musicproducer #popupnyc #lowereastside #nycpopupshop #smallbusinessnyc #artist #merch #newyorkstyle #popuphere #parasolprojects #morethanjustaspace
🚨 Pop Up Alert 🚨 

@sirwinston.official is at 2 Rivington this week with some badass sustainable designs and music. Check it out!

Where: 2 Rivington Street
When: May 9th - 14th • 10am-8pm

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#fashion #musicproducer #popupnyc #lowereastside #nycpopupshop #smallbusinessnyc #artist #merch #newyorkstyle #popuphere #parasolprojects #morethanjustaspace
🚨 Pop Up Alert 🚨 

@sirwinston.official is at 2 Rivington this week with some badass sustainable designs and music. Check it out!

Where: 2 Rivington Street
When: May 9th - 14th • 10am-8pm

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#fashion #musicproducer #popupnyc #lowereastside #nycpopupshop #smallbusinessnyc #artist #merch #newyorkstyle #popuphere #parasolprojects #morethanjustaspace
🚨 Pop Up Alert 🚨 @sirwinston.official is at 2 Rivington this week with some badass sustainable designs and music. Check it out! Where: 2 Rivington Street When: May 9th - 14th • 10am-8pm . . . #fashion #musicproducer #popupnyc #lowereastside #nycpopupshop #smallbusinessnyc #artist #merch #newyorkstyle #popuphere #parasolprojects #morethanjustaspace
3 weeks ago
View on Instagram |
4/12
Looking to Pop Up or attend unique and exclusive events in New York?

Get all the latest updates on who's Popping Up, tips and tricks, news, information, and deals on spaces for your brand activation in NYC by subscribing to our monthly newsletter. Don't miss out on all the exciting content coming your way next week! 

Simply click the link in our bio to subscribe now.
Looking to Pop Up or attend unique and exclusive events in New York? Get all the latest updates on who's Popping Up, tips and tricks, news, information, and deals on spaces for your brand activation in NYC by subscribing to our monthly newsletter. Don't miss out on all the exciting content coming your way next week! Simply click the link in our bio to subscribe now.
4 weeks ago
View on Instagram |
5/12
🚨Pop Up Alert🚨

@cleverhood is currently open at #247Elizabeth with their easy to pack, bike-ready and waterproof rain capes - well-suited for commuting or traveling. Make sure to test out the reflective patterns with your flash whilst you're there!

When: Until May 21st
Where: 247 Elizabeth Street, Nolita, NYC
🚨Pop Up Alert🚨

@cleverhood is currently open at #247Elizabeth with their easy to pack, bike-ready and waterproof rain capes - well-suited for commuting or traveling. Make sure to test out the reflective patterns with your flash whilst you're there!

When: Until May 21st
Where: 247 Elizabeth Street, Nolita, NYC
🚨Pop Up Alert🚨

@cleverhood is currently open at #247Elizabeth with their easy to pack, bike-ready and waterproof rain capes - well-suited for commuting or traveling. Make sure to test out the reflective patterns with your flash whilst you're there!

When: Until May 21st
Where: 247 Elizabeth Street, Nolita, NYC
🚨Pop Up Alert🚨

@cleverhood is currently open at #247Elizabeth with their easy to pack, bike-ready and waterproof rain capes - well-suited for commuting or traveling. Make sure to test out the reflective patterns with your flash whilst you're there!

When: Until May 21st
Where: 247 Elizabeth Street, Nolita, NYC
🚨Pop Up Alert🚨 @cleverhood is currently open at #247Elizabeth with their easy to pack, bike-ready and waterproof rain capes - well-suited for commuting or traveling. Make sure to test out the reflective patterns with your flash whilst you're there! When: Until May 21st Where: 247 Elizabeth Street, Nolita, NYC
4 weeks ago
View on Instagram |
6/12
Make sure to stop by the @michelewatches Pop Up at 251 Elizabeth Street this weekend!

Are you looking to Pop Up in NYC? Send us a message to find out how!
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#popupnyc #michelewatches #popuphere #nyctodo #nolita #soho #popupshop #eventsnyc #luxurywatches #springedition
Make sure to stop by the @michelewatches Pop Up at 251 Elizabeth Street this weekend! Are you looking to Pop Up in NYC? Send us a message to find out how! . . . #popupnyc #michelewatches #popuphere #nyctodo #nolita #soho #popupshop #eventsnyc #luxurywatches #springedition
1 month ago
View on Instagram |
7/12
🚨Pop Up Alert🚨

@michelewatches have transformed 251 Elizabeth for their Into the Garden Collection! Make sure to stop by and see this piece of art in person this weekend!
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@theledecompany

#MICHELEwatches #popupnyc #newyorkpopup #luxurywatches #springcollection #nyctodo #parasolprojects #popuphere #morethanjustaspace
🚨Pop Up Alert🚨

@michelewatches have transformed 251 Elizabeth for their Into the Garden Collection! Make sure to stop by and see this piece of art in person this weekend!
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@theledecompany

#MICHELEwatches #popupnyc #newyorkpopup #luxurywatches #springcollection #nyctodo #parasolprojects #popuphere #morethanjustaspace
🚨Pop Up Alert🚨

@michelewatches have transformed 251 Elizabeth for their Into the Garden Collection! Make sure to stop by and see this piece of art in person this weekend!
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@theledecompany

#MICHELEwatches #popupnyc #newyorkpopup #luxurywatches #springcollection #nyctodo #parasolprojects #popuphere #morethanjustaspace
🚨Pop Up Alert🚨

@michelewatches have transformed 251 Elizabeth for their Into the Garden Collection! Make sure to stop by and see this piece of art in person this weekend!
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@theledecompany

#MICHELEwatches #popupnyc #newyorkpopup #luxurywatches #springcollection #nyctodo #parasolprojects #popuphere #morethanjustaspace
🚨Pop Up Alert🚨

@michelewatches have transformed 251 Elizabeth for their Into the Garden Collection! Make sure to stop by and see this piece of art in person this weekend!
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@theledecompany

#MICHELEwatches #popupnyc #newyorkpopup #luxurywatches #springcollection #nyctodo #parasolprojects #popuphere #morethanjustaspace
🚨Pop Up Alert🚨

@michelewatches have transformed 251 Elizabeth for their Into the Garden Collection! Make sure to stop by and see this piece of art in person this weekend!
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.
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@theledecompany

#MICHELEwatches #popupnyc #newyorkpopup #luxurywatches #springcollection #nyctodo #parasolprojects #popuphere #morethanjustaspace
🚨Pop Up Alert🚨

@michelewatches have transformed 251 Elizabeth for their Into the Garden Collection! Make sure to stop by and see this piece of art in person this weekend!
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.
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@theledecompany

#MICHELEwatches #popupnyc #newyorkpopup #luxurywatches #springcollection #nyctodo #parasolprojects #popuphere #morethanjustaspace
🚨Pop Up Alert🚨

@michelewatches have transformed 251 Elizabeth for their Into the Garden Collection! Make sure to stop by and see this piece of art in person this weekend!
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.
.
@theledecompany

#MICHELEwatches #popupnyc #newyorkpopup #luxurywatches #springcollection #nyctodo #parasolprojects #popuphere #morethanjustaspace
🚨Pop Up Alert🚨 @michelewatches have transformed 251 Elizabeth for their Into the Garden Collection! Make sure to stop by and see this piece of art in person this weekend! . . . @theledecompany #MICHELEwatches #popupnyc #newyorkpopup #luxurywatches #springcollection #nyctodo #parasolprojects #popuphere #morethanjustaspace
1 month ago
View on Instagram |
8/12
🚨Pop Up Alert🚨

@futuretreasureny is at 21 Spring Street with their vibrant multi-label Pop Up store - make sure to check out their gorgeously unique clothing and accessories!

When: April 25 - May 22
Time: 10am-8pm
Where: 21 Spring
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#newyorkpopup #popupnyc #parasolprojects #fashionpopup #shoppingnyc #soho #nolita #popuphere #newyorkcitylife #smallbusiness #supportsmallbusiness
🚨Pop Up Alert🚨

@futuretreasureny is at 21 Spring Street with their vibrant multi-label Pop Up store - make sure to check out their gorgeously unique clothing and accessories!

When: April 25 - May 22
Time: 10am-8pm
Where: 21 Spring
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#newyorkpopup #popupnyc #parasolprojects #fashionpopup #shoppingnyc #soho #nolita #popuphere #newyorkcitylife #smallbusiness #supportsmallbusiness
🚨Pop Up Alert🚨

@futuretreasureny is at 21 Spring Street with their vibrant multi-label Pop Up store - make sure to check out their gorgeously unique clothing and accessories!

When: April 25 - May 22
Time: 10am-8pm
Where: 21 Spring
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#newyorkpopup #popupnyc #parasolprojects #fashionpopup #shoppingnyc #soho #nolita #popuphere #newyorkcitylife #smallbusiness #supportsmallbusiness
🚨Pop Up Alert🚨

@futuretreasureny is at 21 Spring Street with their vibrant multi-label Pop Up store - make sure to check out their gorgeously unique clothing and accessories!

When: April 25 - May 22
Time: 10am-8pm
Where: 21 Spring
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#newyorkpopup #popupnyc #parasolprojects #fashionpopup #shoppingnyc #soho #nolita #popuphere #newyorkcitylife #smallbusiness #supportsmallbusiness
🚨Pop Up Alert🚨

@futuretreasureny is at 21 Spring Street with their vibrant multi-label Pop Up store - make sure to check out their gorgeously unique clothing and accessories!

When: April 25 - May 22
Time: 10am-8pm
Where: 21 Spring
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#newyorkpopup #popupnyc #parasolprojects #fashionpopup #shoppingnyc #soho #nolita #popuphere #newyorkcitylife #smallbusiness #supportsmallbusiness
🚨Pop Up Alert🚨

@futuretreasureny is at 21 Spring Street with their vibrant multi-label Pop Up store - make sure to check out their gorgeously unique clothing and accessories!

When: April 25 - May 22
Time: 10am-8pm
Where: 21 Spring
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#newyorkpopup #popupnyc #parasolprojects #fashionpopup #shoppingnyc #soho #nolita #popuphere #newyorkcitylife #smallbusiness #supportsmallbusiness
🚨Pop Up Alert🚨 @futuretreasureny is at 21 Spring Street with their vibrant multi-label Pop Up store - make sure to check out their gorgeously unique clothing and accessories! When: April 25 - May 22 Time: 10am-8pm Where: 21 Spring . . . #newyorkpopup #popupnyc #parasolprojects #fashionpopup #shoppingnyc #soho #nolita #popuphere #newyorkcitylife #smallbusiness #supportsmallbusiness
1 month ago
View on Instagram |
9/12
🚨Pop Up Alert🚨

@manresamfg is at #173Elizabeth with their outerwear, workwear and casualwear! They’ll be here until Sunday so make sure to stop by this weekend.

#soho #nolita #parasolprojects #morethanjustaspace #menswear #streetwear #casualwear #popupnyc #popuphere #marketingservices #fashionnyc
🚨Pop Up Alert🚨

@manresamfg is at #173Elizabeth with their outerwear, workwear and casualwear! They’ll be here until Sunday so make sure to stop by this weekend.

#soho #nolita #parasolprojects #morethanjustaspace #menswear #streetwear #casualwear #popupnyc #popuphere #marketingservices #fashionnyc
🚨Pop Up Alert🚨

@manresamfg is at #173Elizabeth with their outerwear, workwear and casualwear! They’ll be here until Sunday so make sure to stop by this weekend.

#soho #nolita #parasolprojects #morethanjustaspace #menswear #streetwear #casualwear #popupnyc #popuphere #marketingservices #fashionnyc
🚨Pop Up Alert🚨

@manresamfg is at #173Elizabeth with their outerwear, workwear and casualwear! They’ll be here until Sunday so make sure to stop by this weekend.

#soho #nolita #parasolprojects #morethanjustaspace #menswear #streetwear #casualwear #popupnyc #popuphere #marketingservices #fashionnyc
🚨Pop Up Alert🚨

@manresamfg is at #173Elizabeth with their outerwear, workwear and casualwear! They’ll be here until Sunday so make sure to stop by this weekend.

#soho #nolita #parasolprojects #morethanjustaspace #menswear #streetwear #casualwear #popupnyc #popuphere #marketingservices #fashionnyc
🚨Pop Up Alert🚨 @manresamfg is at #173Elizabeth with their outerwear, workwear and casualwear! They’ll be here until Sunday so make sure to stop by this weekend. #soho #nolita #parasolprojects #morethanjustaspace #menswear #streetwear #casualwear #popupnyc #popuphere #marketingservices #fashionnyc
1 month ago
View on Instagram |
10/12
🚨Pop Up Alert🚨 

Allina Liu is currently at 251 Elizabeth with her gorgeous spring/summer wear and mossy interior!

Make sure to check it out, the store will only be running until April 23rd!
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#popupnyc #retailpopup #nolita #nolitanyc #nolitashopping #springsummer #fashion #retail #shopnyc #allinaliu #parasolprojects #sohonyc
🚨Pop Up Alert🚨 Allina Liu is currently at 251 Elizabeth with her gorgeous spring/summer wear and mossy interior! Make sure to check it out, the store will only be running until April 23rd! . . . #popupnyc #retailpopup #nolita #nolitanyc #nolitashopping #springsummer #fashion #retail #shopnyc #allinaliu #parasolprojects #sohonyc
1 month ago
View on Instagram |
11/12
The big reveal! @stolmid is open and has brought the best kind of weather for their staycation! Make sure to stop by for all your men’s swimwear needs.

Parasol Projects offers full production services! Fancy setting up your own shop? Get in touch today!
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#parasolprojects #staycation #popupnyc #menswimwear #beachvibes #smallbusiness #newyorkcitylife #popuphere #morethanjustaspace #customization
The big reveal! @stolmid is open and has brought the best kind of weather for their staycation! Make sure to stop by for all your men’s swimwear needs.

Parasol Projects offers full production services! Fancy setting up your own shop? Get in touch today!
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#parasolprojects #staycation #popupnyc #menswimwear #beachvibes #smallbusiness #newyorkcitylife #popuphere #morethanjustaspace #customization
The big reveal! @stolmid is open and has brought the best kind of weather for their staycation! Make sure to stop by for all your men’s swimwear needs. Parasol Projects offers full production services! Fancy setting up your own shop? Get in touch today! . . . #parasolprojects #staycation #popupnyc #menswimwear #beachvibes #smallbusiness #newyorkcitylife #popuphere #morethanjustaspace #customization
2 months ago
View on Instagram |
12/12