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Trusted by over 1,000 Brands

Your One-Stop Solution to Popping-Up in NYC!

Parasol Projects is NYC’s premier Pop Up agency. We offer a portfolio of Pop Up Spaces for short-term rentals in the heart of New York City, along with expert production services to fully support your creative ideas. Our white-box gallery spaces have successfully launched hundreds of art exhibitions, short-term retail and fashion projects, showrooms, sample sales, and other events. From concept to production, we are here to assist you at every step!

Having full control over our dedicated locations allows us to offer booking dates as far in advance as you like, without hidden fees or go-betweens. Our pop-up spaces include all utilities to keep things simple, so all you need to do is focus on your event and leave the rest to us. We have hosted hundreds of Pop Ups. Are you next?

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💃 #Throwback to the @bisounyc Fashion Pop Up Shop at 2 Rivingon! 

"bisouNYC is a WOC owned premium Indian designer clothing boutique. Quality materials, functionality and timeless trends are our top priority!"
💃 #Throwback to the @bisounyc Fashion Pop Up Shop at 2 Rivingon! 

"bisouNYC is a WOC owned premium Indian designer clothing boutique. Quality materials, functionality and timeless trends are our top priority!"
💃 #Throwback to the @bisounyc Fashion Pop Up Shop at 2 Rivingon! 

"bisouNYC is a WOC owned premium Indian designer clothing boutique. Quality materials, functionality and timeless trends are our top priority!"
💃 #Throwback to the @bisounyc Fashion Pop Up Shop at 2 Rivingon! 

"bisouNYC is a WOC owned premium Indian designer clothing boutique. Quality materials, functionality and timeless trends are our top priority!"
💃 #Throwback to the @bisounyc Fashion Pop Up Shop at 2 Rivingon! 

"bisouNYC is a WOC owned premium Indian designer clothing boutique. Quality materials, functionality and timeless trends are our top priority!"
💃 #Throwback to the @bisounyc Fashion Pop Up Shop at 2 Rivingon! "bisouNYC is a WOC owned premium Indian designer clothing boutique. Quality materials, functionality and timeless trends are our top priority!"
3 days ago
View on Instagram |
1/12
After finding a Pop Up shop space, the next step is designing and layout your Pop Up’s interior. We will walk you through the process from consideration to purchase. 

To start off, think about the purpose of your Pop Up and how you will measure success. You will also want to evaluate how a Pop Up’s decor and layout contribute to visitors’ experience.

➡️ Visit the blog (link in bio - #HowToPopUp) to read how Pop Ups allow you to step outside of your business model and expand your current audience.

#PopUpShop #PopUpShops #PopUpStore #PopUpStores #popupshopnyc #popupshopdesign
After finding a Pop Up shop space, the next step is designing and layout your Pop Up’s interior. We will walk you through the process from consideration to purchase. 

To start off, think about the purpose of your Pop Up and how you will measure success. You will also want to evaluate how a Pop Up’s decor and layout contribute to visitors’ experience.

➡️ Visit the blog (link in bio - #HowToPopUp) to read how Pop Ups allow you to step outside of your business model and expand your current audience.

#PopUpShop #PopUpShops #PopUpStore #PopUpStores #popupshopnyc #popupshopdesign
After finding a Pop Up shop space, the next step is designing and layout your Pop Up’s interior. We will walk you through the process from consideration to purchase. To start off, think about the purpose of your Pop Up and how you will measure success. You will also want to evaluate how a Pop Up’s decor and layout contribute to visitors’ experience. ➡️ Visit the blog (link in bio - #HowToPopUp) to read how Pop Ups allow you to step outside of your business model and expand your current audience. #PopUpShop #PopUpShops #PopUpStore #PopUpStores #popupshopnyc #popupshopdesign
1 week ago
View on Instagram |
2/12
🏃‍♀️ #Throwback to the @mood______swings Pop Up Shop at 247 Elizabeth!

#fashionpopup #PopUpStore #PopUpShop #popupny
#PopUpShop #PopUpStores
🏃‍♀️ #Throwback to the @mood______swings Pop Up Shop at 247 Elizabeth!

#fashionpopup #PopUpStore #PopUpShop #popupny
#PopUpShop #PopUpStores
🏃‍♀️ #Throwback to the @mood______swings Pop Up Shop at 247 Elizabeth!

#fashionpopup #PopUpStore #PopUpShop #popupny
#PopUpShop #PopUpStores
🏃‍♀️ #Throwback to the @mood______swings Pop Up Shop at 247 Elizabeth!

#fashionpopup #PopUpStore #PopUpShop #popupny
#PopUpShop #PopUpStores
🏃‍♀️ #Throwback to the @mood______swings Pop Up Shop at 247 Elizabeth!

#fashionpopup #PopUpStore #PopUpShop #popupny
#PopUpShop #PopUpStores
🏃‍♀️ #Throwback to the @mood______swings Pop Up Shop at 247 Elizabeth! #fashionpopup #PopUpStore #PopUpShop #popupny #PopUpShop #PopUpStores
1 week ago
View on Instagram |
3/12
🥳 Visit the @bythenamesake Pop Up Shop until October 2 and get your own leather jacket made by Rosa Halpern!

"By The Namesake started organically when a friend asked Rosa to make a leather jacket after tirelessly searching for a jacket that fit her perfectly and had every feature she was looking for. Her designs are inspired and named after women (and men) who were game changers and noise makers."

📍 251 Elizabeth
📅 September 21 – October 2, 2022, 2022

#FashionPopUp #PopUpNYC #PopUpNY #PopUpShop #PopUpShops #PopUpStore #PopUpStores
🥳 Visit the @bythenamesake Pop Up Shop until October 2 and get your own leather jacket made by Rosa Halpern! "By The Namesake started organically when a friend asked Rosa to make a leather jacket after tirelessly searching for a jacket that fit her perfectly and had every feature she was looking for. Her designs are inspired and named after women (and men) who were game changers and noise makers." 📍 251 Elizabeth 📅 September 21 – October 2, 2022, 2022 #FashionPopUp #PopUpNYC #PopUpNY #PopUpShop #PopUpShops #PopUpStore #PopUpStores
2 weeks ago
View on Instagram |
4/12
🧐 #HowTo taste the unknown?

1. Visit 247 Elizabeth.
2. Scan the QR code on the ground.
3. Wait for "something" to come out of the #PopUpSpace.

Made by @cityeventions for @fanta

#PopUpEvent #PopUpShop #PopUpStore #popupnyc #PopUpShops #PopUpStores
🧐 #HowTo taste the unknown? 1. Visit 247 Elizabeth. 2. Scan the QR code on the ground. 3. Wait for "something" to come out of the #PopUpSpace. Made by @cityeventions for @fanta #PopUpEvent #PopUpShop #PopUpStore #popupnyc #PopUpShops #PopUpStores
2 weeks ago
View on Instagram |
5/12
The @espressoh_ Pop Up starts today!

☕ espressOh is an Italian independent beauty brand and is hosting is first pop up shop in the USA, Oh.Bar is inspired by traditional Italian cafes and customers will be able to try all the make-up products from the espressOh collection while sipping on a cup of coffee.

📍 251 Elizabeth
📅 September 15 – 18, 2022
The @espressoh_ Pop Up starts today!

☕ espressOh is an Italian independent beauty brand and is hosting is first pop up shop in the USA, Oh.Bar is inspired by traditional Italian cafes and customers will be able to try all the make-up products from the espressOh collection while sipping on a cup of coffee.

📍 251 Elizabeth
📅 September 15 – 18, 2022
The @espressoh_ Pop Up starts today!

☕ espressOh is an Italian independent beauty brand and is hosting is first pop up shop in the USA, Oh.Bar is inspired by traditional Italian cafes and customers will be able to try all the make-up products from the espressOh collection while sipping on a cup of coffee.

📍 251 Elizabeth
📅 September 15 – 18, 2022
The @espressoh_ Pop Up starts today!

☕ espressOh is an Italian independent beauty brand and is hosting is first pop up shop in the USA, Oh.Bar is inspired by traditional Italian cafes and customers will be able to try all the make-up products from the espressOh collection while sipping on a cup of coffee.

📍 251 Elizabeth
📅 September 15 – 18, 2022
The @espressoh_ Pop Up starts today!

☕ espressOh is an Italian independent beauty brand and is hosting is first pop up shop in the USA, Oh.Bar is inspired by traditional Italian cafes and customers will be able to try all the make-up products from the espressOh collection while sipping on a cup of coffee.

📍 251 Elizabeth
📅 September 15 – 18, 2022
The @espressoh_ Pop Up starts today! ☕ espressOh is an Italian independent beauty brand and is hosting is first pop up shop in the USA, Oh.Bar is inspired by traditional Italian cafes and customers will be able to try all the make-up products from the espressOh collection while sipping on a cup of coffee. 📍 251 Elizabeth 📅 September 15 – 18, 2022
3 weeks ago
View on Instagram |
6/12
👗 From London to New York! The @solerlondon retail experience is coming to the US!

"The Soler ethos focuses on creating and ‘bespoking’ special pieces that are distinctive and timeless. Styles that our clients cherish and wear over again."

📍 173 Elizabeth
📅 September 13 – 24, 2022
👗 From London to New York! The @solerlondon retail experience is coming to the US!

"The Soler ethos focuses on creating and ‘bespoking’ special pieces that are distinctive and timeless. Styles that our clients cherish and wear over again."

📍 173 Elizabeth
📅 September 13 – 24, 2022
👗 From London to New York! The @solerlondon retail experience is coming to the US!

"The Soler ethos focuses on creating and ‘bespoking’ special pieces that are distinctive and timeless. Styles that our clients cherish and wear over again."

📍 173 Elizabeth
📅 September 13 – 24, 2022
👗 From London to New York! The @solerlondon retail experience is coming to the US!

"The Soler ethos focuses on creating and ‘bespoking’ special pieces that are distinctive and timeless. Styles that our clients cherish and wear over again."

📍 173 Elizabeth
📅 September 13 – 24, 2022
👗 From London to New York! The @solerlondon retail experience is coming to the US! "The Soler ethos focuses on creating and ‘bespoking’ special pieces that are distinctive and timeless. Styles that our clients cherish and wear over again." 📍 173 Elizabeth 📅 September 13 – 24, 2022
3 weeks ago
View on Instagram |
7/12
We've hosted hundreds of Pop Up Shops in NYC. Are you next?

#popupshop #popupstore #popupny #popupevent #popupshops #popupstores #popupnyc #popupart #popupbotique
We've hosted hundreds of Pop Up Shops in NYC. Are you next? #popupshop #popupstore #popupny #popupevent #popupshops #popupstores #popupnyc #popupart #popupbotique
3 weeks ago
View on Instagram |
8/12
🎉 Upcoming #PopUpEvent Alert! @ddstile is hosting an "invite only/private event" to showcase a curated selection of their nearly 130 thousand items in-person to their New York clients and Design and AEC professionals.

Folks who wish to attend can RSVP via https://calendly.com/ddstile

📍 251 Elizabeth
📅 September 7 – 9, 2022
🎉 Upcoming #PopUpEvent Alert! @ddstile is hosting an "invite only/private event" to showcase a curated selection of their nearly 130 thousand items in-person to their New York clients and Design and AEC professionals.

Folks who wish to attend can RSVP via https://calendly.com/ddstile

📍 251 Elizabeth
📅 September 7 – 9, 2022
🎉 Upcoming #PopUpEvent Alert! @ddstile is hosting an "invite only/private event" to showcase a curated selection of their nearly 130 thousand items in-person to their New York clients and Design and AEC professionals. Folks who wish to attend can RSVP via https://calendly.com/ddstile 📍 251 Elizabeth 📅 September 7 – 9, 2022
4 weeks ago
View on Instagram |
9/12
How much does a pop up shop cost? How do you budget for it? 

Visit the blog (link in bio @parasolprojects - #HowToPopUp) to find the answers to the those questions.

There are four key Pop Up budget categories:
1. Fixed Costs
2. Marketing
3. Operations
4. Store Design

#PopUpStore #PopUpShop #PopUpEvent
How much does a pop up shop cost? How do you budget for it? 

Visit the blog (link in bio @parasolprojects - #HowToPopUp) to find the answers to the those questions.

There are four key Pop Up budget categories:
1. Fixed Costs
2. Marketing
3. Operations
4. Store Design

#PopUpStore #PopUpShop #PopUpEvent
How much does a pop up shop cost? How do you budget for it? 

Visit the blog (link in bio @parasolprojects - #HowToPopUp) to find the answers to the those questions.

There are four key Pop Up budget categories:
1. Fixed Costs
2. Marketing
3. Operations
4. Store Design

#PopUpStore #PopUpShop #PopUpEvent
How much does a pop up shop cost? How do you budget for it? Visit the blog (link in bio @parasolprojects - #HowToPopUp) to find the answers to the those questions. There are four key Pop Up budget categories: 1. Fixed Costs 2. Marketing 3. Operations 4. Store Design #PopUpStore #PopUpShop #PopUpEvent
4 weeks ago
View on Instagram |
10/12
🎉 Upcoming #PopUpShop Alert! @bisounyc is a WOC owned premium Indian designer clothing boutique.

💃 Each style is perfect for any wedding function or festive party and an opportunity to shop their collections in-person is taking place at NYC! You can go try, customize and shop stunning pieces for upcoming events or celebrations and get them made to your measurements!

📍 2 Rivington
📅 September 6 – 12, 2022 | 11am – 7pm

#PopUpStore #PopUpNYC #FashionPopUp #PopUpEvent
🎉 Upcoming #PopUpShop Alert! @bisounyc is a WOC owned premium Indian designer clothing boutique.

💃 Each style is perfect for any wedding function or festive party and an opportunity to shop their collections in-person is taking place at NYC! You can go try, customize and shop stunning pieces for upcoming events or celebrations and get them made to your measurements!

📍 2 Rivington
📅 September 6 – 12, 2022 | 11am – 7pm

#PopUpStore #PopUpNYC #FashionPopUp #PopUpEvent
🎉 Upcoming #PopUpShop Alert! @bisounyc is a WOC owned premium Indian designer clothing boutique.

💃 Each style is perfect for any wedding function or festive party and an opportunity to shop their collections in-person is taking place at NYC! You can go try, customize and shop stunning pieces for upcoming events or celebrations and get them made to your measurements!

📍 2 Rivington
📅 September 6 – 12, 2022 | 11am – 7pm

#PopUpStore #PopUpNYC #FashionPopUp #PopUpEvent
🎉 Upcoming #PopUpShop Alert! @bisounyc is a WOC owned premium Indian designer clothing boutique.

💃 Each style is perfect for any wedding function or festive party and an opportunity to shop their collections in-person is taking place at NYC! You can go try, customize and shop stunning pieces for upcoming events or celebrations and get them made to your measurements!

📍 2 Rivington
📅 September 6 – 12, 2022 | 11am – 7pm

#PopUpStore #PopUpNYC #FashionPopUp #PopUpEvent
🎉 Upcoming #PopUpShop Alert! @bisounyc is a WOC owned premium Indian designer clothing boutique. 💃 Each style is perfect for any wedding function or festive party and an opportunity to shop their collections in-person is taking place at NYC! You can go try, customize and shop stunning pieces for upcoming events or celebrations and get them made to your measurements! 📍 2 Rivington 📅 September 6 – 12, 2022 | 11am – 7pm #PopUpStore #PopUpNYC #FashionPopUp #PopUpEvent
1 month ago
View on Instagram |
11/12
🎾 We love how @arthurashe transformed 2 Rivington to highlight the launch of their first collection and to commemorate Arthur Ashe while the U.S. Open is happening!

You can visit this Pop Up from 11am to 7pm, until 4 September.
🎾 We love how @arthurashe transformed 2 Rivington to highlight the launch of their first collection and to commemorate Arthur Ashe while the U.S. Open is happening!

You can visit this Pop Up from 11am to 7pm, until 4 September.
🎾 We love how @arthurashe transformed 2 Rivington to highlight the launch of their first collection and to commemorate Arthur Ashe while the U.S. Open is happening!

You can visit this Pop Up from 11am to 7pm, until 4 September.
🎾 We love how @arthurashe transformed 2 Rivington to highlight the launch of their first collection and to commemorate Arthur Ashe while the U.S. Open is happening!

You can visit this Pop Up from 11am to 7pm, until 4 September.
🎾 We love how @arthurashe transformed 2 Rivington to highlight the launch of their first collection and to commemorate Arthur Ashe while the U.S. Open is happening!

You can visit this Pop Up from 11am to 7pm, until 4 September.
🎾 We love how @arthurashe transformed 2 Rivington to highlight the launch of their first collection and to commemorate Arthur Ashe while the U.S. Open is happening!

You can visit this Pop Up from 11am to 7pm, until 4 September.
🎾 We love how @arthurashe transformed 2 Rivington to highlight the launch of their first collection and to commemorate Arthur Ashe while the U.S. Open is happening!

You can visit this Pop Up from 11am to 7pm, until 4 September.
🎾 We love how @arthurashe transformed 2 Rivington to highlight the launch of their first collection and to commemorate Arthur Ashe while the U.S. Open is happening! You can visit this Pop Up from 11am to 7pm, until 4 September.
1 month ago
View on Instagram |
12/12