Your pop up

Welcome back

Your space

Space details

Your booking

Add your team

Invite colleagues to this portal — they get their own sign-in link and see everything you see. Anyone with an email at your company domain can also sign in directly at any time.

Invoices & payments

Questions about an invoice? Email partnerships@parasolprojects.com.

Billing details

Key booking terms

The rules that matter most on site. Everyone running your activation should read these — if that's not you, invite your on-site team below so they can confirm them too.

  • Payment 1 locks in your dates; other than the fully refundable security deposit, payments are nonrefundable.
  • Utilities & A/C, Wi-Fi, commercial liability insurance, basic trash removal 3×/week, taxes, and post-rental touch-ups & cleaning are included — provided on a best-efforts basis.
  • Your merchandise and property are not covered against damage, vandalism or theft; weather-related losses are not indemnified.
  • Painting and electrical work must be hired through Parasol; installation plans need advance approval.
  • Celebrity or influencer activations require advance review and a security plan; crowd-related fines are your responsibility.
  • No deliveries before check-in; no rowdy parties or loud music. Repairs beyond normal wear are billed at $90/hr against the deposit.

The full terms are in your license agreement below — these are the ones people most often ask about.

Welcome pack

Everything you need before and during your pop up — your team, check-in details, the space guide, floor plan, trash schedule and how to book production & marketing calls.

Can't find what you need? Visit the full Parasol Help Center for every guide, policy and how-to.

Pre-Pop-Up Checklist

Send us these before check-in so we can build your pop-up listing on the Parasol website, promote your opening, and get you cleared for day one. 0 of 7 complete

Onboarding

Then tick the circle once it’s booked.

Marketing — used to build your listing on the Parasol site

Check in

See what happens when we hand over your keys, then tick the circle once your check-in time is booked.
Files up to 8MB each. Larger files? Email partnerships@parasolprojects.com.

Documents

License agreement Issued after signing
Check-in guide — what to expect at key handover
Production services deck (2026)
Furniture rental catalog (2026)
Certificate of insurance Required

Terms of your booking

A reminder of the terms you agreed to when booking — the full version is always available below and applies alongside your signed license agreement.

  • Other than your fully refundable security deposit, payments are nonrefundable. Repairs beyond normal wear are billed at $90/hr against the deposit; window vinyl removal is a $300 replacement cost.
  • Your booking includes utilities & A/C, Wi-Fi, commercial liability insurance, basic trash removal 3×/week, taxes, and post-rental wall touch-ups & cleaning — all provided on a best-efforts basis (outages of Wi-Fi, utilities or trash collection can occur and are not indemnified).
  • Damage, vandalism or theft of your merchandise and property is not covered, nor are losses related to weather, crime or pandemics — during your stay you have "ownership" of the space, with the risks and rewards that come with NYC commercial real estate.
  • Bulk or high-volume trash removal must be arranged (and invoiced) in advance — the included service is basic collection only.
  • No deliveries before your check-in date and time — packages arriving early will not be received or secure.
  • Painting and electrical work must be hired through Parasol, and all installation plans need advance approval from our team.
  • Celebrity or influencer activations require advance review of profiles and plans plus appropriate security measures; fines from crowds, sidewalk obstruction or disorderly behavior are your responsibility. No rowdy parties or loud music.
  • Parasol staff, contractors, city officials or property management may access the space during your stay, whether you are present or not. Vacating early relinquishes the balance of your license period.
Add to your pop up

Production

Make it unforgettable — in-house design, furniture rental, installation and vendor coordination. Flick through the full rental catalogue.

Furniture catalogue & request → Book call
Add to your pop up

Marketing

Fill the space — email to 20K+, influencer seeding, press outreach and paid social. See what's included with your pop up.

Book call
Free with your booking

Guarantee foot traffic with Parasol membership

Our 500+ member community turns out for pop-ups that give them a reason to. Approve one simple perk and we bring a built-in crowd to your opening — free for you, and free for them.

Step 1

You approve a perk

An early-access hour, a small giveaway, or a member-only offer. You set the terms.

Step 2

Members show their card

We invite the network and members present their Parasol card at your door to unlock it.

Step 3

You get the crowd

Real footfall, buzz and content from the first hour — at no cost to your budget.

Set up member early access

Loving your Parasol experience?

A quick Google review helps future brands find us — and it means the world to our team.

Leave a Google review

Your Check-In — What to Expect

A Parasol team member will meet you at your space with your keys. Here’s how the handover works and what to have ready — tick items off as you go.

At the walkthrough, we’ll show you

Light switches & electrical outlets
Storage areas
Amenities — fridge, coffee machine, step ladder
The ADA entrance
The door lock and how to secure the space

House rules to keep in mind

Nothing hung from the ceiling without Parasol approval
Low-tack adhesives only for vinyl; no spray paint or textured paint
Keep the sidewalk clear — nothing extending more than 36″ from the storefront
Music low, no bass-heavy equipment
Plan for one security staff member per 50 guests at events
You’re responsible for removing garbage generated by your customers

Logistics

WiFi network & password — posted on the space information sheet
Production work (installation/teardown) only between 9AM and 5PM
Deliveries must arrive while you’re onsite — Parasol can’t receive packages for you
Loading happens on the street out front — earlier in the day is easiest

Trash & recycling

Pickup nights: Monday / Wednesday / Thursday, out after 7PM
Black bags for trash; clear or blue bags for recycling
Break down and bundle cardboard boxes
4 bags included per pickup — more than 4? Send a photo to admin@parasolprojects.com

Safety

We recommend at least two people onsite at all times
Keep valuables out of sight
Give Parasol a heads-up about large events, celebrity or influencer appearances, alcohol, or big crowds

Before we hand over the keys

Ask us anything — this is the moment for questions
Confirm your check-out date and time
Take your keys — and have a great Pop Up! 🎊

Document