How it works
Shop Share places a curated group of complementary brands in one Parasol storefront. Each brand gets dedicated space, shared foot traffic, and the same address quality as a solo pop up.
Who it’s for
Digitally-native brands testing physical retail, international labels making a first New York appearance, and growing brands that want a SoHo or Nolita presence without carrying a full lease.
What’s included
Space, fixtures, staffing and collective marketing are all coordinated by Parasol — you ship product and show up.