Cult-favorite skincare brand Summer Fridays launched its first-ever fragrance with an experiential pop up celebrating the debut of Sunlit Vanilla Eau de Parfum. Visitors stepped into The Sun Room — an immersive space bathed in golden light and designed to capture the essence of summer indulgence.
Guests got an exclusive first sniff of the new fragrance before its official launch, plus complimentary vanilla lattes and surprise gifts, with the first 150 guests each day receiving a free travel-size Sunlit Vanilla EDP. Fragrance sampling and discovery, Instagram-worthy sun-soaked interiors, and a sensory escape into endless summer — the weekend became one of the most talked-about beauty pop ups in SoHo.
Planning something similar? Parasol’s pop up production team handles the design, build and install, and our marketing team builds the launch campaign — browse available spaces to get started.