After a hugely successful run in Nolita, Miami-based snack brand The Shelf extended their New York pop up into a larger space on Rivington Street. The Shelf curates unique, better-for-you snacks that actually taste good — no 12-pack commitments required.
Part lifestyle brand, part gourmet pantry, the extended residency turned 2 Rivington Street into a destination for snack discovery — one of the longest-running activations on the Parasol roster this year.
Planning something similar? Parasol’s pop up production team handles the design, build and install, and our marketing team builds the launch campaign — browse available spaces to get started.