Japanese camera brand Sigma showcased its new BF camera and visual identity at this immersive Nolita pop up. The BF is a 24MP full-frame camera carved from a single aluminum ingot — and this was its first U.S. appearance.
The space included a curated photography exhibition shot entirely on the Sigma BF, hands-on demos, and weekend meet-and-greet events with special guests — with free headshots on offer March 27 and a closing celebration on March 28.
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