Immerse yourself in the world of Revlon! For one day only in SoHo, guests checked out Revlon's new Illuminance face and Super Lustrous lip innovations, treated themselves to a face massage, cozied up with hot chocolate, and scored VIP giveaways.
The AI Glam Booth let visitors see themselves in a Revlon campaign, and professional makeup artists — including celebrity MUA Taylor Fitzgerald — offered shade-matching throughout the day. A single-day beauty takeover of 1,450 square feet of prime Broadway frontage.
From build-out to opening-day lines, Parasol produces brand activations like this one — see our production services, marketing services, and available spaces.