FabFitFun returned to NYC with its highly anticipated retail pop up at 262 Mott Street — and this season was more interactive than ever. For one weekend only, FabFitFun brought its signature Build-A-Box experience to life: guests built their own custom FabFitFun box in person, selecting six full-size products from a curated assortment of beauty, wellness, fashion, and lifestyle favorites.
Think photo moments, claw machine prizes, surprise giveaways, exclusive freebies, and plenty of reasons to stay longer than planned — the official excuse to spend a day playing, discovering new finds, and treating yourself in the heart of Nolita.
Thinking about your own activation? Explore full-service pop up production and launch marketing, or see which spaces are open.