Services
Activate with confidence. We do more than hand over a beautiful space — our in-house team helps brands drive foot traffic, create buzz and convert audiences into customers, with marketing built specifically for pop-ups.
Included with your pop-up
Your pop-up is spotlighted in our newsletter, sent to an engaged community of 5,000+ New York City pop-up lovers.
We announce your event on our official Instagram, tag your brand and build awareness in the lead-up to your opening — and we love collaborating on content.
Your pop-up is listed on parasolprojects.com, giving you another digital footprint working to attract foot traffic.
The Parasol guarantee
Through our free Parasol Membership program — 500+ members and growing every day — we bring a passionate NYC audience of pop-up lovers straight to your door, at no cost to you.
Offer members a small perk — a complimentary product for your first 30–50 guests — and they show up. It's the closest thing there is to guaranteed foot traffic, and it's included free with your space. Members get real-time notifications about your drop, freebie or members-only event; you get a line at the door.
Habit surprised the first 30 members with a limited-edition plushie — a line formed before opening and every one was claimed within five minutes. Sigma ran a members-only headshot session on their new camera: a line out the door and 50+ portraits shot. Tonal hosted a private members' workout class with micro-influencers documenting the whole thing.
Rate card
Three ways to work with us, priced for what they include. Most brands start from a package and tune it on the strategy call — the à la carte services below cover everything we can add.
The Essentials
$2,000–$2,800
For brands with existing marketing teams who need local visibility
Best for: established brands with in-house marketing who need exposure to Parasol's local audience.
Most booked
Growth & Engagement
$4,400–$6,000
For emerging brands who need consistent promotional support
Best for: brands launching their first pop-up, or needing consistent content and influencer support.
Premium Campaign
$9,600–$12,000
For established brands or flagship activations that need maximum reach
Best for: major brand activations, product launches, or multi-week residencies requiring full-service marketing.
Additional services
Tailored email campaigns crafted and distributed to our engaged subscriber base of pop-up goers.
We develop, design and schedule content across your channels — reel creation, grid curation, caption writing, hashtag strategy, scheduling and community engagement.
Our network of trusted local creators and micro-influencers, with options for most budgets. We handle outreach, negotiation and coordination — story shout-outs, in-store visits, collaborative posts and product placements.
Targeted Meta campaigns to boost awareness and drive foot traffic, with audience segmentation, creative consultation, A/B testing and full performance reports.
Professional photography, videography and graphic design to showcase your brand.
Selected partners
SIGMA · Habit · Tupperware · Tonal · Dr. Dennis Gross — brands we've helped generate foot traffic and connect meaningfully with their audiences.
“We were pleasantly surprised to welcome the many guests that stopped in for the headshots event the Parasol team hosted at our Sigma pop-up. The Parasol team were great and fun to work with!”
Jorge Jimenez — West Coast Operations Manager, Sigma America
Why Parasol
Over 10 years of experience in NYC's pop-up scene.
Services tailored to your brand's unique needs.
Established relationships with influencers, media and vendors.
Focused on delivering measurable outcomes.
Share your dates and goals and we'll map the campaign around your run — or email Anna directly at marketing@parasolprojects.com.