About Parasol
Parasol Projects is a full-service pop-up production and experiential activation agency. We hold long-term leases on prime storefronts across SoHo, Nolita, NoHo, the Lower East Side and Miami — and we produce, market and operate every activation under one roof.
Why Parasol
Parasol is the leaseholder. Our storefronts are ours, long-term — no brokers, no middlemen, no scouting — and we produce, market and operate every activation under one roof.
Prime storefronts, held on long-term Parasol leases.
Full fabrication by the team that knows every inch of every space.
Campaigns, staffing, POS, permits and day-of operations.
The city is the venue
Every Parasol space sits on a block that already has an audience — SoHo shoppers, Nolita locals, downtown press. We’ve hosted 150+ pop-ups a year spanning fashion, beauty, jewelry, home goods, design and art, for brands from emerging labels to global names.
One team, end to end
Because we hold the lease, produce the build and run the marketing, your activation never gets handed between vendors. One team carries it from permits to press to move-out — which is why timelines that look impossible elsewhere are routine here.
Meet the team
Here for you at every step of the activation process — from first walkthrough to closing night.
Start here
