Never Miss a Pop-Up Again!

Stop finding out on Instagram that you missed your favorite brand's sample sale. No more endlessly saving events only to forget about them. With Parasol Membership, you'll get real-time notifications when you're near a pop-up—no research, no FOMO, just effortless discovery.

Best part? It's completely free.

How It Works

1. Sign up using the form below and choose your notification preference (SMS or email)

2. Add your membership card to Apple Wallet

3. Get notified when you're near exclusive pop-ups, sample sales, and member-only offers

Your digital membership card alerts you to pop-ups right around the corner while you're out exploring the city. It's that simple.

What You'll Get

As a Parasol member, you'll be first to know about:

• Exclusive discounts and offers from global and emerging brands

• Sample sales and limited-time pop-ups across Manhattan

• Freebies and special perks at local partner businesses

• Real-time notifications based on your location

We host over 100 pop-ups each year spanning fashion, beauty, jewelry, home goods, design, and art. Check out our past pop-ups to see the brands you can expect.