Making a wardrobe sustainable, comfortable, yet still fashionable starts with a simple commitment: opting for ethically engineered garbs with a sense of design mapped onto skin-friendly breathable fabrics — a mission Seek Collective set out to achieve.
Carol Miltimore, the founder of Seek Collective, wanted to create a brand with a sustainable fair-trade ethos so the lifecycle of production would be transparent. Miltimore’s years spent in the upper echelons of the fashion universe helped her understand the essence of garment design — and also led her to identify the loopholes in the luxury industry.
“Sustainability is our key priority,” said Julia Fischer, a fellow “Seeker” who joined the design team. “I think these days for everyone it is a sort of natural progression to consider where their clothes come from.” The company works from their Brooklyn headquarters and produces their garments in India while making sure workers are paid well above the local average.
Setting up shop with Parasol Projects was their first experiment with a pop-up. “We love New York, so we wanted to do something unusual involving the city,” said the Kansas-born Fischer. “That’s why we have these #SeekStaycation shopping bundles in store that come with a New York experience.” The three #SeekStaycation packages gave customers a significant discount when buying two or more garments, plus a free event in the city — pampering self-care, a cultural outing, or a groovy night out depending on the bundle, each with free entry to the Rubin Museum.
“The fast-fashion bubble is ready to pop,” said Fischer. “Slow, thoughtful fashion is the way forward.”
Seek Collective @ 2 Rivington Street · October 2 – 7, 2018