As we approach the end of Pride Month, Parasol Projects would like to share our top LGBTQ+ pop up picks. While most mainstream brands and big corporations may be packing up their rainbow logos, hearts, and stripes for next month’s marketing campaign, we wish to extend Pride Month by featuring the works of our past clients.

HOMOCO Travel Shop

Parasol Projects @ 171 Elizabeth Street · June 19 – 30, 2019

Back in 2019, Parasol Projects had the pleasure of hosting HOMOCO — an online, queer summerwear and swimwear brand — in our old 171 Elizabeth Street location. Their pop up shop was stacked from top to bottom with bright, cheerful t-shirts, magazines from queer-friendly media presses, and other summer beach-trip essentials. While they were live, HOMOCO hosted daily events in-store, from casual talks with creatives to leaders of the LGBTQ+ movement.

HOMOCO also donates a portion of its sales to organizations championing queer rights. Our favorite line of theirs: “Wave your flag. It’s always Pride.”

Patrick Church’s Super Gay

Parasol Projects @ 2 Rivington Street · February 10 – 13, 2022

Parasol Projects set up our all-glass, whitebox storefront on 2 Rivington Street for Patrick Church’s New York Fashion Week open-campaign photoshoot. Church is a British multimedia artist living and working in New York City, running a 70s and 80s-inspired clothing and home decor store.

Over the course of three days, Church invited guests to pick one look from his bold and glitzy fashion catalog to pose in front of the camera. His experiential pop up put an inclusive spin on the insider-exclusive, premium element of high-profile fashion events like NYFW or the MET Gala.

Saunak Shah: ‘The Space Between Us’

Parasol Projects @ 171 Elizabeth Street · July 4 – 7, 2019

The Space Between Us featured the work of the acclaimed travel and portrait photographer and founder of Pursuit of Portraits, a Brooklyn-based community of global creators supporting people of color, the LGBTQ+ community, and gender equality.

The exhibition celebrated Saunak’s work from 21 countries across 5 continents, showcasing diversity and inclusivity across all races and cultures. Using the power of storytelling, it is a study of identity and self, inspired by Saunak’s experience as a first-generation immigrant.

Marriage Equality Coalition Taiwan

Parasol Projects @ 213 Bowery · June 28 – July 6, 2019

Did you know? Taiwan legalized same-sex marriage on May 17, 2019 — the first Asian country to do so. The Marriage Equality Coalition Taiwan’s exhibition told the story of Taiwan’s decades-long fight to make this victory possible.

The exhibition’s title, “The Wedding Banquet,” references Ang Lee’s famous 1993 film. The organization — a union of five LGBTQ+ and gender organizations — rebranded in 2020 as the Taiwan Equality Campaign, with a mission extending to fostering diversity and inclusiveness in Taiwan.