Cleanse. Moisturize. Apply SPF. The foundation of all skincare routines and keeping a youthful appearance, especially as summer arrives in New York City. Take your self-care to the next level with the following brands we’ve collaborated with in our beauty pop up shop locations.
Atolla Skin Labs
Parasol Projects @ 251 Elizabeth Street · July 23 – 30, 2018
Founded by MIT graduates Meghan Maupin and Sid Salvi and dermatologist Dr. Ranella Hirsch, Atolla was a tech startup utilizing the power of AI and machine learning to concoct customized serums for targeted skincare concerns. Prior to launching their app, Atolla’s pop up experience served as a space for the startup to showcase their skin diagnostic tool to NYC residents. As of January 2022, Atolla has been acquired by Function of Beauty.
Maapilim
Parasol Projects @ 251 Elizabeth Street · April 5 – 28, 2019
Who says beauty and skincare is only for women? Maapilim challenges the backward notion of masculinity in relation to grooming and self-care. Originally a men’s skin and hair care brand, Maapilim transformed into a gender-neutral beauty brand infused with high-quality Mediterranean ingredients and wellness principles — offering everything from shampoo, body lotion, and deodorant to razors and beard oil, in a soothing Grecian garden-inspired pop up interior.
One Ocean Beauty
Parasol Projects @ 251 Elizabeth Street · May 1 – 19, 2019
Bet you never thought of incorporating algae and kelp into your skincare routine. Wave to One Ocean Beauty: a clean, clinically proven, and sustainable beauty brand enriched with marine actives, collagen, and peptides to strengthen and replenish your skin barrier. Their motto: “Look good. Feel good. Do good.”
Cruelty-free and zero-waste, One Ocean Beauty is partnered with Oceana, a global nonprofit ocean conservation organization. Their ingredients are derived from cultivating living marine microorganisms via bio fermentation without damaging the ocean’s biodiversity, and all product packaging is 100% recyclable.
Savor Beauty
Parasol Projects @ 251 Elizabeth Street · March 13 – 24, 2019
Savor Beauty is a certified organic skincare brand founded by Angela Jia Kim, a former concert pianist inspired by her personal experience, her mother, and her Korean heritage to formulate alternatives to falsely advertised “natural” skincare products. Their all-women production facility team blends naturally-derived ingredients to create facial cleansers, toners, serums, moisturizers, and more — all produced locally in New York in small batches by hand, cruelty-free and plant-based.