Full Service
Pop-Up Agency.

Maapilim @
Parasol Projects - 251 Elizabeth St

Parasol Projects has been managing and producing Pop-Ups on a global scale since 2012.

Supervising hundreds of successful art exhibitions, retail and fashion projects, sample sales, and other events, we consider ourselves the Pop-Up experts. We have full control of all of our spaces through long-term leases or exclusive management agreements with landlords, saving our clients from paying broker fees and allowing us to book your project months in advance. In addition, our in-house production and marketing teams offer full-service assistance to our clients for any project, from small budget brands to well-established larger ones.

We commit ourselves to realizing your goals and ensuring that everything runs smoothly.

From concept to production, Parasol Projects offers a turnkey solution for creatives, brands, and designers to Pop-Up successfully. Past clients include Live Nation Entertainment, Dunkin Donuts, Topshop, VICE, Urban Outfitters, FOX, Everlane, Saatchi Art, The Arrivals, Tictail, Free People, Filippa K, Stussy, Jill Stuart, and many more.

Meet The Team

Parasol Projects is made up of a diverse group of experienced designers, client liaisons, and digital marketers from around the United States and the world.

In addition to the core team, Parasol also retains an extensive network of professionals from various disciplines that we collaborate with on a variety of creative projects.

Brandon Coburn


Eloise Scoley

Marketing Manager

Alicia Andujar

Project Manager

Corey Robinson

Space Technician

Abigail Alathea

Production Manager

Jay Arena

Client Relations Manager

Client Testimonials


A Pop Up is a temporary event, exhibition or shop that can be set up in any location. It is usually used to promote a new product, introduce a brand to a new market, exhibit art or provide an opportunity for crucial face-to-face interaction.
Whether you’re an online retailer looking to meet your customers face to face, a gallery trying to test the market of a new neighborhood, a merchandiser looking to clear out inventory and make room for new lines, or simply an emerging artist hoping to gain exposure, Pop Up shops appeal to all businesses and brands alike. You’ll benefit from: Increased Visibility, Access to New Markets, Cost Savings, Flexibility, Connections with Customers, and Excitement.
We currently offer spaces in New York City in the most trendy high foot traffic neighborhoods.  NoLita, Soho, The Lower East Side, The West Village and Williamsburg are our favorites and  we are always adding more spaces. Get in touch if there’s an area you’re interested in!
Yes!  We are expert location scouts!  Our vast network of contacts in New York City are standing by to assist us to  find the perfect space for your Pop Up. We are always expanding our list of locations, so feel free to get in touch with us to see if there are any new areas we can offer that might fit your needs.
Pricing varies depending on the time of year, Spring and Fall are the most busy seasons and therefore the most expensive.  We work hard to keep our pricing reasonable and fair for all types of businesses.  Parasol offers much more than just space rentals, our service includes marketing and operational support.  Our team is here to support your Pop Up.  Off season pricing in one of our smaller Plus spaces could be as low as $2,500 for a week Please do not hesitate to contact us for a quote or to check availability!
To determine the cost of your Pop Up, it's crucial to consider various factors that are common to all retailers. In addition to the rental cost the most important costs to consider are Production and Marketing.  Deciding how much you want to invest in each factor will ultimately depend on your Pop Up goals. We recommend having a clear set of objectives and a budget in mind before launching your Pop Up, as we've found that these are the key ingredients to success. Once these are in place, our team can assist you in finding the perfect space, as well as providing valuable advice and consulting on critical elements such as staffing, fit-out, and marketing. We are confident that with our assistance, you'll be able to make the most of your concept store Pop Up.
Yes, we regularly offer last minute booking discounts as well as seasonal promotions.  Please get in touch for more information! Past clients can also benefit from our client referral program. 
Our standard rental cycle is a minimum one week, with check-ins beginning on Tuesdays at 10:00 AM and check-outs taking place on Mondays by 12:00 PM. Duration of stay is flexible, as long as we have availability to accommodate your requested dates. We may make occasional exceptions to the weekly cycle depending on project details and scheduling conflicts.
Parasol Plus spaces are available to book in as far advance as you wish.  When it comes to booking your Pop Up dates, you're in control. You have the freedom to plan as far ahead as you like, from one day to an entire year in advance. With this flexibility, you can ensure that your schedule aligns with your goals, and that you have ample time to prepare for a successful event. Don't hesitate to plan ahead and give yourself the time and space you need to make your Pop Up a success!
While there is no one-size-fits-all answer to what time of year is best for a pop up shop, there are some key factors to consider.

Spring and Fall are often the most popular seasons for pop up shops, as it coincides with important events elsewhere in the city as well as the beautiful weather during this time of year.  

The extra foot traffic of people out and about during the summer months can be particularly helpful for businesses seeking to increase their visibility. Additionally, businesses may be able to capitalize on seasonal product offerings.

The winter holiday season is also a great time for Pop Up shops due to the increased foot traffic and the number of people looking to do their shopping. During the fall months, the weather is relatively mild and vacationers are still out and about, so businesses can take advantage of the hustle and bustle of the season.

The winter months tend to be off-peak, which can offer some benefits for Pop Up shops. During this time, businesses may be able to capitalize on lower rental prices and winter-themed products or offer promotions and discounts to draw in customers. Additionally, people are more likely to stay indoors, meaning they may have more time to shop. We offer lower pricing during off-peak seasons!
Parasol offers a unique short term rental service that includes production and marketing support for our clients.  Spaces in New York City are typically rented as is and with little to no assistance from the host, we have a completely different approach.  Our full time team is available to assist our clients with basic required services to assist our clients to present a successful Pop-Up with additional services available to purchase.  Included in each rental of our Plus spaces is business class Wifi, trash removal, basic patch & paint after check out, cleaning, maintenance, and insurance.
We offer a wide range of services to ensure that your Pop Up is a success. The Core add on services we offer are Production and Marketing support.  Production includes painting,  furniture rentals, installation support, staffing, logistics, concept ideation and design.  Marketing add ons include: event planning, social media support, and event and space photography. Our team of professionals is dedicated to providing you with the best possible experience, and we pride ourselves in our ability to deliver high-quality services that exceed your expectations. We work closely with each of our clients to understand their unique needs and preferences, and we tailor our services accordingly. We believe that attention to detail is key, and we strive to ensure that every aspect of your event is executed flawlessly.
At Parasol, we are a team of professionals here to support your Pop Up!  Included in our rental service is complete support from prior to your check in until check out and your next Pop Up. No other Pop Up company offers the level of support that we pride ourselves as standard.  We have complete control over our Plus spaces and can assist our clients with the design and layout of their Pop-Ups.. Whether you need basic furniture rentals or fully transformed Pop Up spaces, we've got you covered. Most of our services and rentals are offered in-house, so we're not just a directory; we are here to make the setup process as easy and cost efficient as possible.
Yes, all of our spaces have spectrum business class wifi available for both the clients renting the space as well as guests. .
Parasol offers locations in high foot traffic locations, we are New York City experts, we want our clients to be successful and work hard to only offer great spaces in top, trendy locations.  Walk by traffic is definitely important to a successful Pop-Up but it can not be depended on.  It is extremely important to invest into marketing your Pop-Up.  Included in your rental fee is a free marketing consultation with our team.  For no additional charge, we will include information about your Pop-Up in our newsletter and social media and we offer additional support for a fee.