Parasol Projects has been managing and producing Pop-Ups on a global scale since 2012.
Supervising hundreds of successful art exhibitions, retail and fashion projects, sample sales, and other events, we consider ourselves the Pop-Up experts. We have full control of all of our spaces through long-term leases or exclusive management agreements with landlords, saving our clients from paying broker fees and allowing us to book your project months in advance. In addition, our in-house production and marketing teams offer full-service assistance to our clients for any project, from small budget brands to well-established larger ones.
We commit ourselves to realizing your goals and ensuring that everything runs smoothly.
From concept to production, Parasol Projects offers a turnkey solution for creatives, brands, and designers to Pop-Up successfully. Past clients include Live Nation Entertainment, Dunkin Donuts, Topshop, VICE, Urban Outfitters, FOX, Everlane, Saatchi Art, The Arrivals, Tictail, Free People, Filippa K, Stussy, Jill Stuart, and many more.
Meet The Team
Parasol Projects is made up of a diverse group of experienced designers, client liaisons, and digital marketers from around the United States and the world.
In addition to the core team, Parasol also retains an extensive network of professionals from various disciplines that we collaborate with on a variety of creative projects.
I have used Parasol Projects to produce and rent art gallery space in NYC a few times now and they are amazing. Super professional, responsive and they do an amazing job to help promote our events which is greatly appreciated. I consider them part of my Surfergirl Gallery A-team and I wouldn’t even think of working with anyone else. ”
The experience was amazing. It validated my concept, I met tons of great individuals (whether customers or not) and got a substantial amount of orders from total strangers! Thank you for everything, for the warm welcome and the prompt attention to all my questions. ”
It’s so empowering to produce your own Pop Up, and not as hard as one might think! Plus, Parasol makes it so easy! The space came in pristine condition, and the entire team had great communication with me, helping me out with any extras, all I had to do was “Pinkify” the place and that was the fun part! ”
The space was the perfect canvas for our pieces of art during the visionary shoes exhibit “A Walk of Art”. The world we created at the gallery was more than we could ever expect. The location of the gallery was just in line with our target audience that. The staff of Parasol Projects was always there for support and advice. We can’t wait to be back at Parasol with our next adventure. ”
Our Pop Up way, way exceeded our expectations. The foot traffic was incredible. We did way more business than we thought we would, and the lasting exposure for our brand was a huge bonus. The Parasol team was so accommodating, helpful, and great to work with! ”
I still cannot believe what a successful experience I had. The process in its entirety was pleasantly smooth with the friendly help of the Parasol team, which made the mounting of the pieces a breeze. The specific venue I chose was ideal in terms of location, format and visibility to the public. I would definitely recommend this pop-up space, so much so that I am already considering it for a second round next year. ”
As an artist from New Orleans wanting to make an exhibition of my paintings in New York, I combed through all the available spaces in lower Manhattan. Parasol Projects was the perfect fit. The team at Parasol was professional and helpful, allowing for a smooth setup, operation and a true bespoke pop-up experience. My clients loved the space and my show was a huge success. I will definitely consider showing here again. ”
Parasol Projects was the perfect partner to launch our pop-up experience. Their team was always quick to respond to our questions, accommodating of our requests, and clear in their communication. They also made the pop-up rental experience a breeze. We highly recommend working with them! ”
Spring and Fall are often the most popular seasons for pop up shops, as it coincides with important events elsewhere in the city as well as the beautiful weather during this time of year.
The extra foot traffic of people out and about during the summer months can be particularly helpful for businesses seeking to increase their visibility. Additionally, businesses may be able to capitalize on seasonal product offerings.
The winter holiday season is also a great time for Pop Up shops due to the increased foot traffic and the number of people looking to do their shopping. During the fall months, the weather is relatively mild and vacationers are still out and about, so businesses can take advantage of the hustle and bustle of the season.
The winter months tend to be off-peak, which can offer some benefits for Pop Up shops. During this time, businesses may be able to capitalize on lower rental prices and winter-themed products or offer promotions and discounts to draw in customers. Additionally, people are more likely to stay indoors, meaning they may have more time to shop. We offer lower pricing during off-peak seasons!