Full Service
Pop-Up Agency.

Maapilim @
Parasol Projects - 251 Elizabeth St

Parasol Projects has been managing and producing Pop-Ups on a global scale since 2012.

Supervising hundreds of successful art exhibitions, retail and fashion projects, sample sales, and other events, we consider ourselves the Pop-Up experts. We have full control of all of our spaces through long-term leases or exclusive management agreements with landlords, saving our clients from paying broker fees and allowing us to book your project months in advance. In addition, our in-house production and marketing teams offer full-service assistance to our clients for any project, from small budget brands to well-established larger ones.

We commit ourselves to realizing your goals and ensuring that everything runs smoothly.

From concept to production, Parasol Projects offers a turnkey solution for creatives, brands, and designers to Pop-Up successfully. Past clients include Live Nation Entertainment, Dunkin Donuts, Topshop, VICE, Urban Outfitters, FOX, Everlane, Saatchi Art, The Arrivals, Tictail, Free People, Filippa K, Stussy, Jill Stuart, and many more.

Meet The Team

Parasol Projects is made up of a diverse group of experienced designers, client liaisons, and digital marketers from around
the United States and the world.

In addition to the core team, Parasol also retains an extensive network of professionals from various disciplines that we collaborate with on a variety of creative projects.

Brandon Coburn


Jay Arena

Client Relations Manager

Eloise Scoley

Marketing Manager

Gabi Pons


Corey Robinson

Space Technician

Client Testimonials


Thank you for your interest: your inquiry has been submitted. A member of our team will be in touch as soon as possible. Meanwhile, take a look at the video below for a resume of the Pop Ups hosted by Parasol Projects during 2021. In case you're looking for Pop Up shop resources and ideas, check out the following blog articles:  
We work hard to make sure we have the most competitive rates in the city. Depending on the location and the season, the rates are adjustable. Please contact us to receive a quote and availability
Sorry! While we try to keep our prices competitive, we understand the rising costs of NYC real estate can be outside the budget for smaller emerging galleries, artists and brands. Check out Parasol Projects Shop Share Program, it is a great way to still have access to our high traffic spaces, while sharing the space to reduce overhead.
We have grown a community of thousands of arts, fashion, technology, and media lovers and professionals. We are always more than happy to share any promotional material that you send our way. We share our content by means of a biweekly newsletter, Facebook, Instagram, and Twitter.
Yes, every renter must be covered by liability insurance. This is to protect you during the length of your stay. If you do not already have this, it is easy to attain and very affordable. Upon signing, we will provide you with details of our recommended insurance providers.
Yes, all of our spaces are well suited for events. Specific capacities, hours of operation, and regulations vary by location. Full details can be provided upon request.
No, when you assume the lease of the space, the gallery is yours. However, our team is always available should any issues arise.
Our typical rental cycle is weekly, with move-in on Tuesday at 10:00 AM and move-out the following Monday 12:00 PM. There is no maximum duration of your stay, so long as we have the availability to accommodate your needed dates. We do make occasional exceptions to the weekly cycle, depending on the dates and the project.
Yes, we have relationships with and insights into an extended network of spaces throughout both New York and London. Feel free to let us know what you are looking for if we do not already provide it.
We are always on the look out for great spaces to offer our clients. If you have a location that you would like to share with us, please use this form to get in touch - we would love to set up a site visit and collaborate with you to provide great pop-up opportunities.