UNDER THE PARASOL
Tag: SOHO
Pop-Up Stories: Atolla Skin Lab redefines skin care
When entering the Atolla Skin Lab pop-up you gaze upon the colorful liquids in elongated glass recipients. The environment makes you feel like you’re walking into a chemistry lab. When you look further you discover professional photography equipment as if you are in a studio and soon become a bit disoriented! So what’s really going […]
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Pop-Up Stories: Nabil Nadifi & Brandon Isralsky, Friends Popping-Up
In the extremely competitive New York art market, the best way for an artist to reach an audience is to have his work exhibited. The classical gallery model is no longer the only option, and for emerging artists, showing in a temporary art space such as a pop-up gallery is a much more sustainable option. […]
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Pop Up Stories: Jane Sinclair’s Abstract Memories
When Jane Sinclair left her native country of Australia four years ago and moved to New York City with her husband, she left behind her career as a graphic designer. When you’re in your forties, it requires a great deal of strength and determination to start fresh on a new path and Sinclair is packed […]
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Pop-Up Stories: “Stay Cool” an 80’s Inspired Lounge
Whenever the 80’s are mentioned in conversation many stereotypes come to mind; bright colored accessories, neon, slap bracelets, teased hair, bold and loud makeup, and the oversaturation of both cyan and magenta. If you lived through the 80’s then you’re extremely grateful that the 90’s came along to rescue you from neon scrunchies. But for Amin […]
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Pop-Up Stories: “Galeria MPA”, from art fairs to a pop-up gallery.
“Warning: Perception requires involvement”, reads a large red sign on the window of Galeria MPA at 2 Rivington Street. For its pop-up last week in downtown Manhattan, the international extension of Madrid based Galería Moisés Pérez de Albéniz has opted to present a group show gathering seven of their artists. Its paintings, sculptures, and installations give the feeling of entering a heterogeneous art fair booth, nine miles away from Frieze’s tents […]
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Pop-Up Stories:”Stoffà” brings a showroom experience into a pop-up space.
Stoffà (Italian for cloth) is a made-to-measure menswear brand founded in 2014 by designer Agyesh Madan. Don’t cast around for an online outlet or retail store to purchase Stoffà. The brand operates only out of trunk shows. In New York, Los Angeles, San Francisco, Stockholm and London lucky customers can visit the label’s temporary stores, […]
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