UNDER THE PARASOL
Pop-Up Stories: “Ateliers Auguste” from Le Marais to Nolita
As the spring blooms in the small streets of the Nolita neighborhood of Manhattan, wandering each street is reminiscent of walking in the heart of a European city. At 251 Elizabeth the feeling is certainly Parisian as Ateliers Auguste is taking quarters in New York City straight from le Marais. From May 24 – June 17, Newyorkers will have the opportunity to discover minimally designed French […]Read More »
Pop Up Shop Ideas: 5 Tips to Make Your Space a Success
Whether you’re a newbie or a veteran to pop up shops, you’ve come to the right place. Here are some tried-and-true pop up shop ideas designed to be authentic to you and your brand. Tip #1: Brand Yourself If you already have an established brand, you’re halfway there. Building the theme of your pop up […]Read More »
Pop-Up Stories: “Loup” Makes Pants For One? Pants For All!
Loup Ladies Bottom Club Pops up with Parasol Projects. Only two years after graduating from Parsons School of Design in New York City, Danielle Ribner founded the label Loup. Her main inspiration being the effortless French style icons of the 60’s such as Jane Birkin and Bridgette Bardot, this #louspiration translates in every design. The name of […]Read More »
Pop-Up Stories:”Stoffà” brings a showroom experience into a pop-up space.
Stoffà (Italian for cloth) is a made-to-measure menswear brand founded in 2014 by designer Agyesh Madan. Don’t cast around for an online outlet or retail store to purchase Stoffà. The brand operates only out of trunk shows. In New York, Los Angeles, San Francisco, Stockholm and London lucky customers can visit the label’s temporary stores, […]Read More »
Pop-Up Stories: Indego Africa is Building An Ethical World by Women.
Year of the woman? What would happen if we chose women every day? Indego Africa shows us by establishing an ethical world by women. Indego Africa is not just your average no name, mass-produced, replica “exotic goods” brands. Driven by quality and recognition, Indego Africa is a movement that focuses on highlighting women and craftsmanship […]Read More »
Pop-Up Stories: Archivie Scarves, A First Time Pop-Up Experience.
Archivie Scarves Pops Up with Parasol Projects. The idiosyncratic brand, Archivie Scarves just held it’s first pop-up in the perfect location, downtown’s ever so romantic Nolita neighborhood. Founded by trade show veteran Anne Liedtka, this well-curated brand offers an assortment of American made, high-quality original designs along with internationally sourced handmade pieces. Each scarf has as much character […]Read More »