UNDER THE PARASOL
Tag: Retail
Pop Up Stories: Are You a Knitter?
A very wooly Pop Up by We Are Knitters (WAK) took over our favorite boutique space at 251 Elizabeth for three months, ending on January 13th. If you love knitting, you probably know We Are Knitters and their “Do It Yourself” kits with everything you need to knit your own garments. Besides DIY knitting kits, […]
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POP-UP STORIES: Mind, Body, & Fashion
Making a wardrobe sustainable, comfortable, yet still fashionable starts with a simple commitment: opting for ethically engineered garbs with a sense of design mapped onto skin-friendly breathable fabrics, a mission Seek Collective has set out to achieve a few years ago. Carol Miltimore, the founder of Seek Collective, wanted to create a brand with a […]
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POP-UP STORIES: Supporting a Sustainable Lifestyle
Organic food has been the city’s staple for years, but what about ethically sourced clothing? The average New Yorker never ranks their brain about the origin of their leather shoes or accessories, or where the cozy wool or linen they adore comes from, but now, Neha Rane, a fellow Big Apple resident is looking to change that. “I wanted to raise awareness,” says Rane, the Indian, born UK, educated businesswoman, and mastermind behind Solstreet. […]
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Pop-Up Stories: Mixing Business with Pleasure
What type of clothing says, “I’m relaxed” more than a Hawaiian shirt? The question is rhetorical. While some might argue that the Hawaiian shirt has yet to become accepted as formal attire outside of its birth island, the two founders of Tombolo return to Parasol Projects for their second pop-up shop on Elizabeth Street to […]
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Pop-Up Stories: Atolla Skin Lab redefines skin care
When entering the Atolla Skin Lab pop-up you gaze upon the colorful liquids in elongated glass recipients. The environment makes you feel like you’re walking into a chemistry lab. When you look further you discover professional photography equipment as if you are in a studio and soon become a bit disoriented! So what’s really going […]
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Pop-Up Stories: “Stay Cool” an 80’s Inspired Lounge
Whenever the 80’s are mentioned in conversation many stereotypes come to mind; bright colored accessories, neon, slap bracelets, teased hair, bold and loud makeup, and the oversaturation of both cyan and magenta. If you lived through the 80’s then you’re extremely grateful that the 90’s came along to rescue you from neon scrunchies. But for Amin […]
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