UNDER THE PARASOL
Tag: Parasol Projects
Popping-Up On a Dime: 4 Ways to Budget for your Pop-Up
How Much Does Opening a Pop-Up Shop Cost? As a business, when you think of a Pop-Up shop, what comes to mind? If it’s not the benefits of creating unique consumer experiences at a low-risk commitment, then think twice! While opening a storefront for any brand can become daunting and costly, Pop-Up shops have become […]
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The Benefits of Popping-Up in NYC
Wondering about what a Pop-Up shop can do for your brand? Read this. NYC, the city of Pop-Ups. The concept of these short-term shops is a relatively new one that has taken both businesses and customers by storm over the past ten years or so. Largely, its appeal to brands stems from these temporary shops […]
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POP-UP STORIES: Shooting For The Stars
Painter, Adrian Marçais, and Photographer, Thomas Aschcraft, have very different trajectories in life, and represent disparate styles of creativity, yet share an equal fascination with the vibrations of mysterious outer space. “I met Thomas in Santa Fe,” says Marçais “I thought it would be interesting to confront my work with his.” Shortly after meeting, the […]
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POP-UP STORIES: Painting for a Noble Project
Dominican-born artist, Sócrates Márquez, was living in the Bronx in 2006 when the urge of creativity came over him. The gestating appetite to paint commenced with casual episodes of coloring the walls of his apartment as a therapeutic after-work session, and later developed into a serious art practice transferred onto canvases. At the time Márquez […]
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POP-UP STORIES: Mind, Body, & Fashion
Making a wardrobe sustainable, comfortable, yet still fashionable starts with a simple commitment: opting for ethically engineered garbs with a sense of design mapped onto skin-friendly breathable fabrics, a mission Seek Collective has set out to achieve a few years ago. Carol Miltimore, the founder of Seek Collective, wanted to create a brand with a […]
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POP-UP STORIES: Supporting a Sustainable Lifestyle
Organic food has been the city’s staple for years, but what about ethically sourced clothing? The average New Yorker never ranks their brain about the origin of their leather shoes or accessories, or where the cozy wool or linen they adore comes from, but now, Neha Rane, a fellow Big Apple resident is looking to change that. “I wanted to raise awareness,” says Rane, the Indian, born UK, educated businesswoman, and mastermind behind Solstreet. […]
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