UNDER THE PARASOL
Tag: Fashion
POP-UP STORIES: Mind, Body, & Fashion
Making a wardrobe sustainable, comfortable, yet still fashionable starts with a simple commitment: opting for ethically engineered garbs with a sense of design mapped onto skin-friendly breathable fabrics, a mission Seek Collective has set out to achieve a few years ago. Carol Miltimore, the founder of Seek Collective, wanted to create a brand with a […]
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POP-UP STORIES: Supporting a Sustainable Lifestyle
Organic food has been the city’s staple for years, but what about ethically sourced clothing? The average New Yorker never ranks their brain about the origin of their leather shoes or accessories, or where the cozy wool or linen they adore comes from, but now, Neha Rane, a fellow Big Apple resident is looking to change that. “I wanted to raise awareness,” says Rane, the Indian, born UK, educated businesswoman, and mastermind behind Solstreet. […]
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POP-UP STORIES: Art and Fashion on the Same Page
Every single morning, for the entire year 2016, Karen Fisher had a very particular routine. As she finished her breakfast, she would open a fashion magazine, amidst a collection of international Vogue, W, Elle, and National Geographic, and start turning the pages. After a first look, she would go back but this time tearing up […]
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Pop Up Stories: Pop Ups & Pop Up Showrooms, A New Kind of Business Model for PR & Pop Up Marketing
A Pop up showroom, shop, and or installations represent new, exciting opportunities for brands looking to open a store or physical presence without the weight of a long-term lease. It’s not just brands who see pop ups as the future of retail: even independent artists may find that popping up a temporary exhibition is a […]
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Pop-Up Stories: Mixing Business with Pleasure
What type of clothing says, “I’m relaxed” more than a Hawaiian shirt? The question is rhetorical. While some might argue that the Hawaiian shirt has yet to become accepted as formal attire outside of its birth island, the two founders of Tombolo return to Parasol Projects for their second pop-up shop on Elizabeth Street to […]
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Pop-Up Stories: Lingerie + Feminism
As society acknowledges a legitimate challenge to the patriarchy in the wake of the “#metoo movement,” the Turkish lingerie brand Else has teamed up with photographer Emine Gozde Sevim to launch the social campaign #LikeNoOneElse on August 1st, at Parasol Projects – 208 Bowery pop-up shop location in New York City. Also from Turkey, but based in New York, Sevim studied Sociology and International Relations in addition […]
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