Paperless PostParasol Projects @ 251 Elizabeth Street
Paperless Post: Bloom Room
PARASOL @ ELIZABETH
OCTOBER 6-12, 2015
Since launching Rifle Paper Co. with her husband Nathan in 2009, Anna’s become the the darling of the stationery (and iPhone case) world. Now, her signature paintings of flora, fauna, and doll-faced figures have been reimagined as an exclusive collection of invitations and cards for Paperless Post. The extensive selection included birthday invitations, birth announcements, holiday cards, and—for the first time ever—easily customizable Rifle Paper Co. wedding suites.
To celebrate this momentous partnership, they created the Bloom Room, a four-day pop-up overflowing with flowers, real and fake. They built the shop in just 24 hours and opened the night of the collection’s launch to a line of Anna’s fans that ran halfway down the block.