ODAOMOParasol Projects @ 251 Elizabeth Street
odAOMO was conceived by Kenyan native, designer and CEO Dr. Sophia Aomo Omoro, the sixth of eight children born to a seamstress mother and postal worker father. The brand derives from a childhood interest in sketching designs to express her individuality among similarly clad sisters and an innate desire to support her community.
At 16, Sophia Omoro left Kenya and traveled to Canada to continue her education that inevitably led to Tulane University for her MD and PhD. In 2014, then medical colleague and now odAOMO business partner, Amy Trainor, supported Dr. Omoro’s creative-outlet-turned-design-brand and together debuted the line in a local fashion show followed by a successful trunk show in New Orleans, LA. The overwhelmingly positive response led to the label’s flagship store in August of that year on Chartres Street in the historic French Quarter.
A truly unique brand, odAOMO produces garments and accessories from eco-friendly materials in Kenya. The leather, hide, shell, snake and fish skin goods are constructed of food byproducts and found materials, so no lives are harmed for fashion. The fine silks, cashmere blends and cottons used are sourced from an independent Kenyan textile distribution, run by two young Kenyan women. The African textiles are collected throughout the continent. Each piece is handcrafted and produced in limited batches creating an exclusive and organically nuanced line.
Where some philanthropic entities choose to focus on charity, odAOMO and Dr. Omoro empower through opportunity. odAOMO employs a small team in Kenya with fair wages that have a profound economic impact on their respective villages.
“I would like to bring to light this wealth in material and human resources and show the world that wonderful things can come out of this continent and country. Wonderful, beautiful things, made with love, and by human hands.” –Dr. Sophia Aomo Omoro.
251 Elizabeth St
August 7-12 / 11am-7pm