NO NAME: EXPRESS YOURSELFParasol Projects @ 2 Rivington Street
NO NAME: EXPRESS YOURSELF @ 2 Rivington St
February 6 – 9, 2020 | Fri-Sat: 12 pm – 7 pm | Sun: 12 pm – 4 pm
The sneakers brand NO NAME is accelerating its worldwide expansion. In this context, the brand that belongs to the MARCO POLO GROUP (Freelance, Eric Bompard, Paule K, Bonton…) is launching the NO NAME – EXPRESS YOURSELF (art) campaign for Spring-Summer 2020.
An ode to the girls wearing NO NAME, to the brand’s emblematic duotone color, and above all to women’s freedom. NO NAME has partnered-up with SYFA agency to showcase the brand in Paris, New-York and Tokyo through various artists artworks highlighting the brand’s values together with the notion of « volume », since the french iconic platform sneakers brand is launching a new range called M,L, XL in which sneakers are going to take a step higher!
EXPRESS YOURSELF will be presented successively in 3 art galleries and 3 cities during 3 fashion weeks. Established and up-and-coming artists celebrated by the youth of Paris, NYC and Tokyo will display their artworks created exclusively for the project: from the human scale shoe box immersive experience by artist duo VANGARD to ORNEMENT label customization of a giant NO NAME sneaker, the exhibition will also feature digital collages by notorious french artist EMIR SHIRO, heroine dresses by the HOUSE OF P collective, digital artists from the BRAWHAUS label along with an emerging artists platform.
The opening ceremony will be held and opened to all art lovers on Bowery Street art gallery in NYC from 6th to 9th February, opening party on feb 6th, with Djs, VJs and a voguing dancer and to TOKYO at the end of March.
At the end of the EXPRESS YOURSELF tour, all artworks will be sold and the money donated to an association fighting for gender equality, as NO NAME is about to launch men’s sneakers for the upcoming spring-summer season