Future & Fauna / Squar’d AwayParasol Projects @ 251 Elizabeth Street
Future & Fauna / Squar’d Away Pop-Up @ 251 Elizabeth St
July 31 – August 4, 2019 | 11am – 7pm
Opening Reception: August | 6pm – 8pm
Lifestyle brands Future & Fauna and Squar’d Away have partnered together to bring their specialized collection of female-designed, conscientious and sustainable goods to life with a purpose-driven pop-up shop in NYC’s trendy Nolita. From July 31- August 4, guests are able to shop the brands’ highly curated fashion accessories and home goods that promote:
• Female Entrepreneurship
• Fair Labor Practices
• Respect for the people behind our products
• Sustainability and positive environmental practices
• Local Artisans and craft community
• Mindful Consumption
“Future & Fauna is about supporting female artisans and entrepreneurs by offering products made by or designed by these women. At the same time, we strive to carry products which are ethically sourced and created in a manner that is not harmful to our planet,” says Hilliary Latham, founder of Future & Fauna. “I know there are a lot of people like me who want to know where their products are coming from, who made them and what impact they have. Future & Fauna provides an outlet to shop this way. I’m excited to showcase the collection live.”
“As a female entrepreneur, I’m proud to frequently partner with other woman-owned businesses and implement practices of mindful consumerism at the forefront of our operations. All Squar’d Away squares are produced in ethical facilities we’ve spent time in and the bandanas are digitally printed, which means zero wastewater since there isn’t a run-off stream,” says Sara Harari-Buchnea, founder of Squar’d Away
The Future & Fauna offering includes a variety of global goods such as totes made of recycled polymer (keeping plastic out of landfills!) to pouches that are hand-woven with natural dyes by Guatemalan artists. Home goods include hand-crafted hexagonal ceramic mugs, planters and vases from Mexico as well as hand-woven and hand-dyed pillows from India. All the products at the store are made by or designed by women.
The complete Squar’d Away collection of silk bandanas and scarves will be showcased. From the “Classics” (an elevated reinterpretation of the traditional bandana) to the “Grandes” (large scale silk scarves with patterns inspired by Navajo prints as well as imagery from Sara’s native Mexico). All products are designed in Brooklyn and made in small batches with 20% of the proceeds from the sale of each square benefiting the Michael J. Fox Foundation for Parkinson’s Research in honor of Sara’s father who is diagnosed with Parkinson’s.
As part of the pop-up experience, to encourage mindful consumerism while educating customers on this topic, Hilliary and Sara will be hosting events with a percentage of the evening’s proceeds benefiting the Michael J. Fox Foundation and Nest, an organization working alongside artisans, such as tie-dye classes, panels and workshops.