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Date:
JUNE 21, 2019 to
JUNE 21, 2019
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DUNKIN’: The Human Charger

Parasol Projects @ 213 Bowery

DUNKIN’: The Human Charger @ 213 Bowery
June 21, 2019  |  12 pm – 6 pm


Dunkin’ is hosting a pop-up shop in New York City on June 21 for a campaign to celebrate the longest day of the year. Coffee fans can visit the activation today to receive a “human charger” box filled with a can of Dunkin’s Shot in the Dark coffee and espresso drink, a reusable straw dubbed “a human charging accessory” and a tongue-in-cheek user guide, according to materials shared with Marketing Dive.

The Human Charger campaign, developed by agency Fast Horse, includes a product promo video that’s reminiscent of a tech company’s launch spot, per the press materials.

For “low-battery humans” outside of New York, coffee fans can request delivery of a free sample via Amazon Alexa or Google Assistant.

Read more on delish & The Drum.

 

Contact Info:
www.dunkindonuts.com
Instagram: @dunkin