DUNKIN’: The Human ChargerParasol Projects @ 213 Bowery
DUNKIN’: The Human Charger @ 213 Bowery
June 21, 2019 | 12 pm – 6 pm
Dunkin’ is hosting a pop-up shop in New York City on June 21 for a campaign to celebrate the longest day of the year. Coffee fans can visit the activation today to receive a “human charger” box filled with a can of Dunkin’s Shot in the Dark coffee and espresso drink, a reusable straw dubbed “a human charging accessory” and a tongue-in-cheek user guide, according to materials shared with Marketing Dive.
The Human Charger campaign, developed by agency Fast Horse, includes a product promo video that’s reminiscent of a tech company’s launch spot, per the press materials.
For “low-battery humans” outside of New York, coffee fans can request delivery of a free sample via Amazon Alexa or Google Assistant.