New York, NY, 10002
Ateliers Auguste Pop-UpParasol Projects @ 251 Elizabeth
Parisian Leather Goods Label Ateliers Auguste Makes Its Stateside Debut
Hosted at Parasol Projects’ Premiere Space on Elizabeth Street in Nolita (May 24-June 17)
(Paris, France) May 2018 – Ateliers Auguste, the premium handcrafted leather bags and accessories label, will open its first US shop on May 24th. The temporary shop will highlight the Parisian brand’s offerings of men’s and women’s bags, as well as accessories from its in-season collection. Parasol Projects, New York City’s leader in pop-up shop rentals, will host the event in its premiere Nolita space located at 251 Elizabeth Street.
“As two brothers who started this fledgling company in 2012, we are excited to embark on the latest expansion of the Ateliers Auguste brand,” explains Laurent Valembert, co-founder of Ateliers Auguste, “we have had our eye set on the American market and look forward to introducing our European-made goods to a whole new audience.”
Ateliers Auguste’s opening is a celebration of the label’s expansion into the United States. Developed by two brothers, Laurent and Xavier Valembert, Ateliers Auguste is their distinctive vision of the French tradition of handcrafting premium bags and leather goods with artisanal savoir-faire. Pulling inspiration from contemporary architecture, the collection of bags and accessories reflects the brand’s commitment to promoting Europe’s long tradition of leatherworking. Ateliers Auguste embodies the winning combination of timeless style with a contemporary aesthetic. Each design is uniquely crafted by highly skilled artisans based in France, Portugal and Italy using the finest leather and locally-sourced materials, resulting in exquisitely-styled, durable and functional accessories.
Parasol Projects, New York City’s leader in temporary retail and gallery venues, will host the Ateliers Auguste pop-up shop at its 251 Elizabeth Street location in Nolita. The Ateliers Auguste pop-up will officially open on May 24th through June 17th. Store hours will be 11AM to 7PM. For additional information, please visit www.ateliers-auguste.fr or www.parasolprojects.com.
ABOUT ATELIERS AUGUSTE: In 2012, two Parisian brothers, Laurent and Xavier, decided to propose their own vision of real French leatherworking tradition in the form of premium bags and leather goods. Together the brothers developed Les Ateliers Auguste, a unique brand that creates timeless, functional and waterproof bags made to endure city life. Wanting to actively participate in the local economy they also chose to work with European suppliers from across the continent. For more information please visit www.ateliers-auguste.fr.
251 Elizabeth St
May 24 – June 17 / 11am – 7pm