TikTok x Madonna: House of Confessions NYC Pop Up

📍 188 Lafayette St, New York City

🗓 Friday July 4 & Saturday July 5, 10am – 5pm

🆓 Free entry

TikTok is bringing Madonna's highly anticipated new album, Confessions II, to life in New York City with an immersive two-day pop-up experience at 188 Lafayette Street.

The House of Confessions pop-up features album-inspired visuals, live listening moments, content creation setups, and curated merchandise — including an exclusive limited-edition TikTok vinyl variant of the album. Fans can also unlock a dedicated in-app Confessions II experience featuring interactive tasks, fan rewards, and profile frames.

The New York activation runs alongside a simultaneous pop-up at The Vinyl Factory in London, marking one of the most anticipated album launches of 2026.

What to expect:

• Immersive album-inspired installations and visuals

• Content creation setups designed for TikTok

• Curated merchandise including a limited-edition vinyl

• In-app fan experience with rewards and exclusive content

Confessions II is Madonna's 15th studio album and her first release of new material since 2019's Madame X — the sequel to her iconic 2005 record Confessions On A Dance Floor, out Friday via Warner Records.

Don't miss it — this is a two-day only event.