About the Pop Up

Come visit KraveBeauty’s Waste Me Not Pop-Up showcasing how the brand repurposed its hidden waste from the past year to create limited-edition products. You’ll also be able to purchase the full product assortment, get access to exclusive discounted items, and spin-to-win free goodies. Plus bring your beauty product empties for KraveBeauty to recycle!

KraveBeauty was founded by beauty influencer, Liah Yoo, to #PressReset on the way we think about skincare. KraveBeauty’s mission is to humanize the beauty industry for the people and the planet to create a more sustainable and equitable world. KraveBeauty seeks to inspire the industry to operate more on stakeholder capitalism over shareholder capitalism through its #SlowDownSkincare campaign and its venture studio, PressResetVentures.

TikTok: @kravebeauty