About the Pop Up

JJ Grant @ 247 Elizabeth
October 12 – October 16, 2022

JJ Grant is an unorthodox fashion and lifestyle brand inspired by the bold emotions and energy surrounding love. Founded in the Bronx, NY in 2015, JJGRANT designs an elevated style of ‘comfort wear’ to soothe the heart, accented by textured details and evocative illustrations – you CAN literally wear YOUR heart on YOUR sleeve. As a multi-narrative love story, shared thru 3 robots, JJ, Ella and Amigo, WHO collectively challenge the concepts of love and human existence. Each robot embodies a wavering of inner-feelings, insecurities, and the uncertainties around love. Stripping away the human elements that appear to divide us, these robots show us that at the end of the day all we really need and want is love.