Frequently asked Questions
All queries we get asked the most in one place
A Pop Up is a temporary event, exhibition or shop that can be set up in any location. It is usually used to promote a new product, introduce a brand to a new market, exhibit art or provide an opportunity for crucial face-to-face interaction.
Whether you’re an online retailer looking to meet your customers face to face, a gallery trying to test the market of a new neighborhood, a merchandiser looking to clear out inventory and make room for new lines, or simply an emerging artist hoping to gain exposure, Pop Up shops appeal to all businesses and brands alike. You’ll benefit from:
Increased Visibility, Access to New Markets, Cost Savings, Flexibility, Connections with Customers, and Excitement.
We currently offer spaces in New York City in the most trendy high foot traffic neighborhoods. NoLita, Soho, The Lower East Side, The West Village and Williamsburg are our favorites and we are always adding more spaces. Get in touch if there’s an area you’re interested in!
Pricing for Parasol Pop Ups varies depending on the time of year. Spring and fall are our busiest seasons, so prices are higher during those times. However, we work hard to keep our prices reasonable and fair for all types of businesses.
In addition to space rental, Parasol Pop Ups also include marketing and operational support. Our team is here to help you with everything from promoting your event to setting up and breaking down your space.
Off-season pricing is available in our smaller Plus spaces. For example, a week-long Pop Up in one of our Plus spaces could start at just $2,500. So please don’t hesitate to contact us for a quote or to check availability. We’re here to help you make your Pop Up a success!
The cost of a Pop Up store can vary depending on a number of factors, including the location, duration, and size of the space. However, there are some key costs that all retailers should consider when budgeting for their Pop Up.
Rental: The cost of renting a space for your Pop Up will be the most significant expense. Rent can vary depending on the location, size, and amenities of the space.
Production: The cost of producing materials for your Pop Up, such as signage, displays, and marketing materials, can also be significant.
Marketing: The cost of marketing your Pop Up to potential customers is another important factor to consider. Marketing costs can vary depending on the channels you use to reach your target audience.
Deciding How Much to Invest
The amount you invest in each of these factors will ultimately depend on your Pop Up goals. If you’re looking to generate a lot of buzz and attract a large number of customers, you’ll need to invest more in marketing. However, if your goal is to simply test out a new product or service, you can get away with spending less on marketing.
Having a Clear Set of Objectives
We recommend having a clear set of objectives and a budget in mind before launching your Pop Up. This will help you stay on track and make sure that your Pop Up is a success.
Our Team Can Help
Once you have your objectives and budget in place, our team can assist you in finding the perfect space, as well as providing valuable advice and consulting on critical elements such as staffing, fit-out, and marketing. We are confident that with our assistance, you’ll be able to make the most of your Pop Up.
Yes, we regularly offer last minute booking discounts as well as seasonal promotions. Please get in touch for more information! Past clients can also benefit from our client referral program.
Our standard rental cycle is a minimum one week and the duration of stay is flexible, as long as we have availability to accommodate your requested dates. We may make occasional exceptions to the weekly cycle depending on project details and scheduling conflicts.
Parasol Plus spaces are available to book in as far advance as you wish. When it comes to booking your Pop Up dates, you’re in control. You have the freedom to plan as far ahead as you like, from one day to an entire year in advance. With this flexibility, you can ensure that your schedule aligns with your goals, and that you have ample time to prepare for a successful event. Don’t hesitate to plan ahead and give yourself the time and space you need to make your Pop Up a success!
While there is no one-size-fits-all answer to what time of year is best for a Pop Up, there are some key factors to consider.
Spring and Fall are often the most popular seasons for Pop Up shops, as it coincides with important events elsewhere in the city as well as the beautiful weather during this time of year.
The extra foot traffic of people out and about during the summer months can be particularly helpful for businesses seeking to increase their visibility. Additionally, businesses may be able to capitalize on seasonal product offerings.
The winter months tend to be off-peak, which can offer some benefits for Pop Up shops. During this time, businesses may be able to capitalize on lower rental prices and winter-themed products or offer promotions and discounts to draw in customers. Additionally, people are more likely to stay indoors, meaning they may have more time to shop. We offer lower pricing during off-peak seasons!
Parasol offers a unique short term rental service that includes production and marketing support for our clients. Spaces in New York City are typically rented as is and with little to no assistance from the host, we have a completely different approach. Our full time team is available to assist our clients with basic required services to assist our clients to present a successful Pop Up with additional services available to purchase. Included in each rental of our Plus spaces is business class Wifi, trash removal, basic patch & paint after check out, cleaning, maintenance, and insurance.
We offer a wide range of services to ensure that your Pop Up is a success. The Core add on services we offer are Production and Marketing support. Production includes painting, furniture rentals, installation support, staffing, logistics, concept ideation and design. Marketing add ons include: event planning, social media support, and event and space photography. Our team of professionals is dedicated to providing you with the best possible experience, and we pride ourselves in our ability to deliver high-quality services that exceed your expectations. We work closely with each of our clients to understand their unique needs and preferences, and we tailor our services accordingly. Please see all services for more information on what we offer!
At Parasol, we are a team of professionals here to support your Pop Up! Included in our rental service is complete support from prior to your check in until check out and your next Pop Up. No other Pop Up company offers the level of support that we pride ourselves as standard. We have complete control over our Plus spaces and can assist our clients with the design and layout of their Pop Ups. Whether you need basic furniture rentals or fully transformed Pop Up spaces, we’ve got you covered. Most of our services and rentals are offered in-house, so we’re not just a directory; we are here to make the setup process as easy and cost efficient as possible.
Included in your rental fee is comprehensive general liability insurance for our customers. Our clients are responsible for their Pop Up, if there is an emergency call our office and for extreme situations call 911.
Yes, all of our Parasol Plus spaces have spectrum business class wifi available for both the clients renting the space as well as guests.
Parasol offers locations in high foot traffic locations, we are New York City experts, we want our clients to be successful and work hard to only offer great spaces in top, trendy locations. Walk by traffic is definitely important to a successful Pop Up but it can not be depended on. It is extremely important to invest into marketing your Pop Up. Included in your rental fee is a free marketing consultation with our team. For no additional charge, we will include information about your Pop Up in our newsletter and social media and we offer additional support for a fee.
Parasol Projects
Tel: +1 212-682-4966
Email: info@parasolprojects.com
Parasol Projects251 Elizabeth, Suite A
New York, NY 10012