UNDER THE PARASOL
Category: Pop-Up Stories

Pop-Up Stories: Monique Meloche, Swapping Art Booths for Pop-Ups
In an ever-changing international art market, New York City remains the most attractive location for art and galleries spaces alike. As of 2018, there are an estimated 1,500 galleries in the city alone making it the largest concentration of galleries in the world. Monique Meloche, the founder, and owner of the Monique Meloche Gallery in Chicago […]
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Pop Up Stories: Jane Sinclair’s Abstract Memories
When Jane Sinclair left her native country of Australia four years ago and moved to New York City with her husband, she left behind her career as a graphic designer. When you’re in your forties, it requires a great deal of strength and determination to start fresh on a new path and Sinclair is packed […]
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Pop Up Stories: Land of Belle’s Dreamy Home Decor
As Manhattanites prepare for the summer season, Land of Belle is opening the pop-up shop of their home decor dreams. Many entrepreneurs have started their own business after they found it difficult to find items that met their needs. The design-savvy, half-french, New York native, Annabelle Moehlmann is no exception: “Many of my favorite elements in design […]
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Pop-Up Stories: “Stay Cool” an 80’s Inspired Lounge
Whenever the 80’s are mentioned in conversation many stereotypes come to mind; bright colored accessories, neon, slap bracelets, teased hair, bold and loud makeup, and the oversaturation of both cyan and magenta. If you lived through the 80’s then you’re extremely grateful that the 90’s came along to rescue you from neon scrunchies. But for Amin […]
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Pop-Up Stories: “EL POPOP” brings Mexican handcrafted interior design to your home
Maud Lerayer & Maria Romero present ethically and sustainably made goods with Latin origins. “EL POPOP” is not just a wordplay on the Spanish pronunciation of “Pop-Up”, it also is a joint project by Maud Lerayer and Maria Romero taking place at 2 Rivington until June 4th. Behind the Hill is a brand that brings to its […]
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Pop-Up Stories: “Ateliers Auguste” from Le Marais to Nolita
As the spring blooms in the small streets of the Nolita neighborhood of Manhattan, wandering each street is reminiscent of walking in the heart of a European city. At 251 Elizabeth the feeling is certainly Parisian as Ateliers Auguste is taking quarters in New York City straight from le Marais. From May 24 – June 17, Newyorkers will have the opportunity to discover minimally designed French […]
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