UNDER THE PARASOL
Category: Pop-Up Stories
Pop Up Stories: Pop Ups & Pop Up Showrooms, A New Kind of Business Model for PR & Pop Up Marketing
A Pop up showroom, shop, and or installations represent new, exciting opportunities for brands looking to open a store or physical presence without the weight of a long-term lease. It’s not just brands who see pop ups as the future of retail: even independent artists may find that popping up a temporary exhibition is a […]
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Pop-Up Stories: Mixing Business with Pleasure
What type of clothing says, “I’m relaxed” more than a Hawaiian shirt? The question is rhetorical. While some might argue that the Hawaiian shirt has yet to become accepted as formal attire outside of its birth island, the two founders of Tombolo return to Parasol Projects for their second pop-up shop on Elizabeth Street to […]
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Pop-up Stories: Artist as Businesswoman
Forget the bohemian artist cliché, from today’s world of social media and self-entrepreneurship comes the artist as a businessman or in this case, businesswoman. For seven years Sue Tsai has practiced as a professional artist and as she opens her fifth successful pop-up exhibition, she’s proud of her freedom. “I’ve gone independent, so I have full control over the art and space” she states, “artists […]
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Pop-Up Stories: Lingerie + Feminism
As society acknowledges a legitimate challenge to the patriarchy in the wake of the “#metoo movement,” the Turkish lingerie brand Else has teamed up with photographer Emine Gozde Sevim to launch the social campaign #LikeNoOneElse on August 1st, at Parasol Projects – 208 Bowery pop-up shop location in New York City. Also from Turkey, but based in New York, Sevim studied Sociology and International Relations in addition […]
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Pop-Up Stories: Atolla Skin Lab redefines skin care
When entering the Atolla Skin Lab pop-up you gaze upon the colorful liquids in elongated glass recipients. The environment makes you feel like you’re walking into a chemistry lab. When you look further you discover professional photography equipment as if you are in a studio and soon become a bit disoriented! So what’s really going […]
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Pop-Up Stories: Nabil Nadifi & Brandon Isralsky, Friends Popping-Up
In the extremely competitive New York art market, the best way for an artist to reach an audience is to have his work exhibited. The classical gallery model is no longer the only option, and for emerging artists, showing in a temporary art space such as a pop-up gallery is a much more sustainable option. […]
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