UNDER THE PARASOL
Category: Inspiration

Better Than a PSL: Four Fall Pop Ups in NYC
Summer is coming to an end, and autumn will be arriving soon. Gone are the days of sunburns, beaches, and pool parties. The season of cooler weather, colorful leaves, first days of school, and pumpkin spice-flavored everything draws near. To get you in the spirit, we’ve curated a list of our top picks for this […]
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10 Creative Pop Up Shop Designs
Need some ideas to design your Pop Up store? If you’re looking for inspiration related to designs of Pop Up shops, you’re in the right place! In this post we will explore the versatility of the perfect contemporary white box – 2 Rivington – and how it can be transformed into the exact place your […]
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Pride Month Spotlight: Four LGBTQ+ Pop Ups You’ll Love
As we approach the end of Pride Month, Parasol Projects would like to share our top LGBTQ+ Pop Up picks. While most mainstream brands and big corporations may be packing up their rainbow logo, hearts, and stripes for next month’s marketing campaign, we wish to extend Pride Month by featuring the works of our past […]
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Four Clean and Cruelty-Free Beauty Brands to Inspire Your Summer 2022 Skincare Routine
Cleanse. Moisturize. Apply SPF. The foundation of all skincare routines and keeping a youthful appearance, especially as summer arrives in New York City. Take your self-care to the next level with the following brands we’ve collaborated with in our beauty Pop Up shop locations: Atolla Skin Labs Parasol Projects @ 251 Elizabeth Street from July […]
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Five Summer-Themed Pop Ups To Bask In and Soak Up
The brilliant warm rays and sweltering heat of summer are upon us. We have handpicked a list of our favorite summer-themed Pop Ups featuring art, fashion, and accessories/home goods. Perfect for any beachside activities, camping trips, and visits to a tropical resort. Set ablaze the essence of summer with these summer vacation Pop Ups! Coco […]
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Discover Five Pop Ups for Asian American and Pacific Islander Heritage Month
In honor of Asian American and Pacific Islander (AAPI) Heritage Month, we would like to present the works of our past AAPI clients whom we had the pleasure of showcasing in our NYC Pop Up locations. Collective by At the Venue Source: @collective_popup No better way to start off this Pop-Up catalog than with Collective […]
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