UNDER THE PARASOL
Category: How-To’s
Uncharted Territory: COVID-19’s Impacts on the Pop Up Industry and Its Future
Like many other businesses, our Parasol Projects team initially thought the COVID-19 pandemic and its related health restrictions would pass quickly. At the beginning of New York City’s pandemic shutdown, we were exiting our slow late winter period and gearing up for a packed spring and summer. The usual flow of city life, however, became […]
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The 5 Best Neighborhoods For A NYC Pop Up
Staging an NYC Pop Up: A Neighborhood Guide New York City is one of the largest and most important global fashion and art hubs in the world. The Big Apple is a big place, though, and popping up can be a daunting process in this bustling and diverse city. It’s critical for brands and artists […]
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How Much Does A Pop Up Shop Cost? 4 Budget Tips
How Much Does a Pop Up Shop Cost? What comes to mind when you think of a pop up shop? First and foremost, think of the benefits of creating unique consumer experiences at a low-risk commitment! While opening a storefront for any brand can become daunting and costly, pop up shops have become a solution […]
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What Is A Pop Up Shop & What A Pop Up Can Do For Your Brand
What Is A Pop Up Shop? As the fashion, culture, and style hub of the world, New York may be the best city for popping up. Pop up shops have taken the retail world by storm over the past ten years or so as a much cheaper way to gain brand exposure than signing lengthy […]
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Pop Up Shop Ideas: 5 Tips to Make Your Space a Success
Whether you’re a newbie or a veteran to pop up shops, you’ve come to the right place. Here are some tried-and-true pop up shop ideas designed to be authentic to you and your brand. Tip #1: Brand Yourself If you already have an established brand, you’re halfway there. Building the theme of your pop up […]
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How To Have A Successful Pop Up Shop in 5 Easy Steps
How To Have A Pop Up Shop Did you know you can take your online shop into the real world without the money and hassle of opening a brick-and-mortar store? Consider a pop up shop, a short-term operation set up quickly in a temporary location. Involving quick assembly and takedown, pop up stores’ and shops’ […]
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