UNDER THE PARASOL
Category: How-To’s
Popping-Up On a Dime: 4 Ways to Budget for your Pop-Up
How Much Does Opening a Pop-Up Shop Cost? As a business, when you think of a Pop-Up shop, what comes to mind? If it’s not the benefits of creating unique consumer experiences at a low-risk commitment, then think twice! While opening a storefront for any brand can become daunting and costly, Pop-Up shops have become […]
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The Benefits of Popping-Up in NYC
Wondering about what a Pop-Up shop can do for your brand? Read this. NYC, the city of Pop-Ups. The concept of these short-term shops is a relatively new one that has taken both businesses and customers by storm over the past ten years or so. Largely, its appeal to brands stems from these temporary shops […]
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5 Helpful Merchandising Tips for your Pop-Up
Parasol Projects’ Visual Merchandising Guide Whether you’re new to this pop-up game or a veteran looking for a fresh approach you’ve come to the right place. We’ve nailed down our top tips to really make your pop-up authentic to you and your brand. Tip #1:Branding If you are an established name for your brand you’re […]
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Easy Steps To Create Your First Pop-Up
Parasol Projects’ 5 easy steps to pop-up and show out! We’ve all heard the trendy term “pop-up”. By definition, a pop-up is an exclusive short-term event that occurs at a specific location. What’s the goal of these popular occurrences? Exposure, profit, and the opportunity to interface directly with your clientele. From exclusive “hype boy” brand […]
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