UNDER THE PARASOL
Category: How-To’s
How to Decorate and Furnish Your Pop Up Shop
Search “Pop Up shops” online, and it will return hundreds of images of Pop Ups in all shapes and sizes. Each of them is unique and appealing in its own way. These aesthetically pleasing and inspirational Pop Up designs leave you feeling eager and thrilled at the prospect of finally putting your Pop Up shop […]
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How to Find A Pop Up Shop Space: A Guide
Pop Up shops, regardless of industry, are a great way to grow your business and gain brand awareness. Small businesses and well-known enterprises alike can benefit from hosting a Pop Up. It creates a cost-effective, non-committal opportunity for brands to experiment with new products and concepts. It also allows them to engage with customers in […]
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How to Prepare for a Pop Up Shop: FAQs to Ask Your Agency
You’ve decided your brand or business wants to experiment with Pop Up retail or a special activation, but now what? Read on for a resource from our expert team that outlines frequently asked questions sourced from prior clients starting out. How much do your spaces cost? Parasol Projects work hard to make sure we have […]
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How to Promote a Pop Up Shop
Good ideas often get tucked away in the dark recesses of our mental hard drives, filed in the folders of “things I will do someday” and “if I had a million dollars I would…” Pop Up stores are the essence of enterprising entrepreneurial opportunities, and they are the perfect option for dreamers who are doers. […]
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Uncharted Territory: COVID-19’s Impacts on the Pop Up Industry and Its Future
Like many other businesses, our Parasol Projects team initially thought the COVID-19 pandemic and its related health restrictions would pass quickly. At the beginning of New York City’s pandemic shutdown, we were exiting our slow late winter period and gearing up for a packed spring and summer. The usual flow of city life, however, became […]
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The 5 Best Neighborhoods For A NYC Pop Up
Staging an NYC Pop Up: A Neighborhood Guide New York City is one of the largest and most important global fashion and art hubs in the world. The Big Apple is a big place, though, and popping up can be a daunting process in this bustling and diverse city. It’s critical for brands and artists […]
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