UNDER THE PARASOL
Category: How-To’s
How to Prepare for a Pop Up Shop: FAQs to Ask Your Agency
You’ve decided your brand or business wants to experiment with Pop Up retail or a special activation, but now what? Read on for a resource from our expert team that outlines frequently asked questions sourced from prior clients starting out. How much do your spaces cost? Parasol Projects work hard to make sure we have […]
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How to Promote a Pop Up Shop
Good ideas often get tucked away in the dark recesses of our mental hard drives, filed in the folders of “things I will do someday” and “if I had a million dollars I would…” Pop Up stores are the essence of enterprising entrepreneurial opportunities, and they are the perfect option for dreamers who are doers. […]
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Uncharted Territory: COVID-19’s Impacts on the Pop Up Industry and Its Future
Like many other businesses, our Parasol Projects team initially thought the COVID-19 pandemic and its related health restrictions would pass quickly. At the beginning of New York City’s pandemic shutdown, we were exiting our slow late winter period and gearing up for a packed spring and summer. The usual flow of city life, however, became […]
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The 5 Best Neighborhoods For A NYC Pop Up
Staging an NYC Pop Up: A Neighborhood Guide New York City is one of the largest and most important global fashion and art hubs in the world. The Big Apple is a big place, though, and popping up can be a daunting process in this bustling and diverse city. It’s critical for brands and artists […]
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How Much Does A Pop Up Shop Cost? 4 Budget Tips
How Much Does a Pop Up Shop Cost? What comes to mind when you think of a pop up shop? First and foremost, think of the benefits of creating unique consumer experiences at a low-risk commitment! While opening a storefront for any brand can become daunting and costly, pop up shops have become a solution […]
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What Is A Pop Up Shop & What A Pop Up Can Do For Your Brand
What Is A Pop Up Shop? As the fashion, culture, and style hub of the world, New York may be the best city for popping up. Pop up shops have taken the retail world by storm over the past ten years or so as a much cheaper way to gain brand exposure than signing lengthy […]
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