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UNDER THE PARASOL

May 9, 2018

Pop-Up Stories:”Stoffà” brings a showroom experience into a pop-up space.

Stoffà (Italian for cloth) is a made-to-measure menswear brand founded in 2014 by designer Agyesh Madan. Don’t cast around for an online outlet or retail store to purchase Stoffà. The brand operates only out of trunk shows. In New York, Los Angeles, San Francisco, Stockholm and London lucky customers can visit the label’s temporary stores, […]

May 9, 2018

Pop-Up Stories: Indego Africa is Building An Ethical World by Women.

Year of the woman? What would happen if we chose women every day? Indego Africa shows us by establishing an ethical world by women. Indego Africa is not just your average no name, mass-produced, replica “exotic goods” brands. Driven by quality and recognition, Indego Africa is a movement that focuses on highlighting women and craftsmanship […]

May 2, 2018

Pop-Up Stories: Archivie Scarves, A First Time Pop-Up Experience.

Archivie Scarves Pops Up with Parasol Projects. The idiosyncratic brand, Archivie Scarves just held it’s first pop-up in the perfect location, downtown’s ever so romantic Nolita neighborhood. Founded by trade show veteran Anne Liedtka, this well-curated brand offers an assortment of American made, high-quality original designs along with internationally sourced handmade pieces. Each scarf has as much character […]

April 29, 2018

How To Have A Successful Pop Up Shop in 5 Easy Steps

How To Have A Pop Up Shop Did you know you can take your online shop into the real world without the money and hassle of opening a brick-and-mortar store? Consider a pop up shop, a short-term operation set up quickly in a temporary location. Involving quick assembly and takedown, pop up stores’ and shops’ […]