UNDER THE PARASOL
Pop Up Shop Ideas: 5 Tips to Make Your Space a Success
Whether you’re a newbie or a veteran to pop up shops, you’ve come to the right place. Here are some tried-and-true pop up shop ideas designed to be authentic to you and your brand. Tip #1: Brand Yourself If you already have an established brand, you’re halfway there. Building the theme of your pop up […]Read More »
Pop-Up Stories: “Loup” Makes Pants For One? Pants For All!
Loup Ladies Bottom Club Pops up with Parasol Projects. Only two years after graduating from Parsons School of Design in New York City, Danielle Ribner founded the label Loup. Her main inspiration being the effortless French style icons of the 60’s such as Jane Birkin and Bridgette Bardot, this #louspiration translates in every design. The name of […]Read More »
Pop-Up Stories: “Mugello Gallery” is Creating More Than Just a “Toy Box”
Mugello Gallery features Brent Estabrook in a playful, live art installment. Behind a vibrant blue storefront situated in the charming neighborhood of Nolita, you will find a strange population of large colorful teddy bears steadily growing upon its interior walls. Beginning on the first day of May, Los Angeles based painter Brent Estabrook has entered the […]Read More »
Pop-Up Stories: “Galeria MPA”, from art fairs to a pop-up gallery.
“Warning: Perception requires involvement”, reads a large red sign on the window of Galeria MPA at 2 Rivington Street. For its pop-up last week in downtown Manhattan, the international extension of Madrid based Galería Moisés Pérez de Albéniz has opted to present a group show gathering seven of their artists. Its paintings, sculptures, and installations give the feeling of entering a heterogeneous art fair booth, nine miles away from Frieze’s tents […]Read More »
Pop-Up Stories:”Stoffà” brings a showroom experience into a pop-up space.
Stoffà (Italian for cloth) is a made-to-measure menswear brand founded in 2014 by designer Agyesh Madan. Don’t cast around for an online outlet or retail store to purchase Stoffà. The brand operates only out of trunk shows. In New York, Los Angeles, San Francisco, Stockholm and London lucky customers can visit the label’s temporary stores, […]Read More »
Pop-Up Stories: Indego Africa is Building An Ethical World by Women.
Year of the woman? What would happen if we chose women every day? Indego Africa shows us by establishing an ethical world by women. Indego Africa is not just your average no name, mass-produced, replica “exotic goods” brands. Driven by quality and recognition, Indego Africa is a movement that focuses on highlighting women and craftsmanship […]Read More »