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UNDER THE PARASOL
Pop-Up Stories: “Stay Cool” an 80’s Inspired Lounge
Whenever the 80’s are mentioned in conversation many stereotypes come to mind; bright colored accessories, neon, slap bracelets, teased hair, bold and loud makeup, and the oversaturation of both cyan and magenta. If you lived through the 80’s then you’re extremely grateful that the 90’s came along to rescue you from neon scrunchies. But for Amin […]
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Pop-Up Stories: “EL POPOP” brings Mexican handcrafted interior design to your home
Maud Lerayer & Maria Romero present ethically and sustainably made goods with Latin origins. “EL POPOP” is not just a wordplay on the Spanish pronunciation of “Pop-Up”, it also is a joint project by Maud Lerayer and Maria Romero taking place at 2 Rivington until June 4th. Behind the Hill is a brand that brings to its […]
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Pop-Up Stories: “Ateliers Auguste” from Le Marais to Nolita
As the spring blooms in the small streets of the Nolita neighborhood of Manhattan, wandering each street is reminiscent of walking in the heart of a European city. At 251 Elizabeth the feeling is certainly Parisian as Ateliers Auguste is taking quarters in New York City straight from le Marais. From May 24 – June 17, Newyorkers will have the opportunity to discover minimally designed French […]
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Pop Up Shop Ideas: 5 Tips to Make Your Space a Success
Whether you’re a newbie or a veteran to pop up shops, you’ve come to the right place. Here are some tried-and-true pop up shop ideas designed to be authentic to you and your brand. Tip #1: Brand Yourself If you already have an established brand, you’re halfway there. Building the theme of your pop up […]
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Pop-Up Stories: “Loup” Makes Pants For One? Pants For All!
Loup Ladies Bottom Club Pops up with Parasol Projects. Only two years after graduating from Parsons School of Design in New York City, Danielle Ribner founded the label Loup. Her main inspiration being the effortless French style icons of the 60’s such as Jane Birkin and Bridgette Bardot, this #louspiration translates in every design. The name of […]
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Pop-Up Stories: “Mugello Gallery” is Creating More Than Just a “Toy Box”
Mugello Gallery features Brent Estabrook in a playful, live art installment. Behind a vibrant blue storefront situated in the charming neighborhood of Nolita, you will find a strange population of large colorful teddy bears steadily growing upon its interior walls. Beginning on the first day of May, Los Angeles based painter Brent Estabrook has entered the […]
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