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UNDER THE PARASOL

How to Promote a Pop Up Shop
Good ideas often get tucked away in the dark recesses of our mental hard drives, filed in the folders of “things I will do someday” and “if I had a million dollars I would…” Pop Up stores are the essence of enterprising entrepreneurial opportunities, and they are the perfect option for dreamers who are doers. […]
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Pop Up Stories: Are You a Knitter?
A very wooly Pop Up by We Are Knitters (WAK) took over our favorite boutique space at 251 Elizabeth for three months, ending on January 13th. If you love knitting, you probably know We Are Knitters and their “Do It Yourself” kits with everything you need to knit your own garments. Besides DIY knitting kits, […]
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Six Must-See Places in The Bowery NYC
Bowery, also commonly known as The Bowery, and originally Bouwerie Road means “farm” in old Dutch and is one of New York City’s oldest streets. Now, it’s a center for culture, history, and commerce. Studded with historical landmarks including opera houses, banks, murals, theaters, and museums. Here, diverse crowds of people soak in the historic […]
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Pop Up Stories: Ethical Fashion
One of the main issues of today’s society is climate emergency and sustainability. Fast fashion makes shopping for clothes more affordable, but it comes at an environmental cost. The fashion industry is the second-largest polluter in the world just after the oil industry. This has serious consequences on our health, our planet, and garment workers’ […]
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Four More Great Reasons to Pop Up in Nolita
Our spotlight continues on Nolita, that vibrant “North of Little Italy” enclave The New York Times has praised for “mixing hip and historic.” Here, a free flow of fashionable, in-the-know crowds drift in and out of chic, one-of-a-kind boutiques; artfully upscale clothing and jewelry shops; vibrant home-design stores; hipster bars and cozy cafes; and hidden-gem […]
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Pop Up Stories: Scripts Re-Imagined
Have you ever imagined a Pop Up art exhibition with your favorite movie scripts transformed into fine art pieces? That is exactly what Timothy Mendonça has done with his latest multimedia exhibit entitled, scriptART: The Collection Volume One. Timothy is a New York-based artist, writer, and filmmaker from Newport, Rhode Island. He attended the University […]
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