UNDER THE PARASOL

August 14, 2018

Pop-Up Stories: Lingerie + Feminism

As society acknowledges a legitimate challenge to the patriarchy in the wake of the “#metoo movement,” the Turkish lingerie brand Else has teamed up with photographer Emine Gozde Sevim to launch the social campaign #LikeNoOneElse on August 1st, at Parasol Projects – 208 Bowery pop-up shop location in New York City. Also from Turkey, but based in New York, Sevim studied Sociology and International Relations in addition […]

August 8, 2018

Pop-Up Stories: Atolla Skin Lab redefines skin care

When entering the Atolla Skin Lab pop-up you gaze upon the colorful liquids in elongated glass recipients. The environment makes you feel like you’re walking into a chemistry lab. When you look further you discover professional photography equipment as if you are in a studio and soon become a bit disoriented! So what’s really going […]

July 16, 2018

Pop-Up Stories: Nabil Nadifi & Brandon Isralsky, Friends Popping-Up

In the extremely competitive New York art market, the best way for an artist to reach an audience is to have his work exhibited. The classical gallery model is no longer the only option, and for emerging artists, showing in a temporary art space such as a pop-up gallery is a much more sustainable option. […]

July 9, 2018

Pop-Up Stories: Monique Meloche, Swapping Art Booths for Pop-Ups

In an ever-changing international art market, New York City remains the most attractive location for art and galleries spaces alike. As of 2018, there are an estimated 1,500 galleries in the city alone making it the largest concentration of galleries in the world. Monique Meloche, the founder, and owner of the Monique Meloche Gallery in Chicago […]

July 1, 2018

Pop Up Stories: Jane Sinclair’s Abstract Memories

When Jane Sinclair left her native country of Australia four years ago and moved to New York City with her husband, she left behind her career as a graphic designer. When you’re in your forties, it requires a great deal of strength and determination to start fresh on a new path and Sinclair is packed […]

June 14, 2018

Pop Up Stories: Land of Belle’s Dreamy Home Decor

As Manhattanites prepare for the summer season, Land of Belle is opening the pop-up shop of their home decor dreams. Many entrepreneurs have started their own business after they found it difficult to find items that met their needs. The design-savvy, half-french, New York native, Annabelle Moehlmann is no exception: “Many of my favorite elements in design […]