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UNDER THE PARASOL
Pop Up Stories: Good Vibes Only
This past September we had a rather special Pop Up at 2 Rivington. Just as the fall started, Mary Kathryn Medlock came to uplift our spirit with an immersive art experience – “The Pink Passport” Pop Up – which featured high vibe curated events designed to inspire. Mary Kathryn is a multi-disciplinary artist based in […]
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Uncharted Territory: COVID-19’s Impacts on the Pop Up Industry and Its Future
Like many other businesses, our Parasol Projects team initially thought the COVID-19 pandemic and its related health restrictions would pass quickly. At the beginning of New York City’s pandemic shutdown, we were exiting our slow late winter period and gearing up for a packed spring and summer. The usual flow of city life, however, became […]
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Pop Up Stories: Promoting women artists
Surfergirl Gallery is the first New York City art gallery to showcase exclusively art pieces made by women artists. Founded in 2018 by Marcia Lorente Howell, this gallery is committed to promoting and supporting artists that have been systematically kept outside art museums. Marcia is an artist herself. Currently living in New York’s West Village, she was born […]
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The 5 Best Neighborhoods For A NYC Pop Up
Staging an NYC Pop Up: A Neighborhood Guide New York City is one of the largest and most important global fashion and art hubs in the world. The Big Apple is a big place, though, and popping up can be a daunting process in this bustling and diverse city. It’s critical for brands and artists […]
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How Much Does A Pop Up Shop Cost? 4 Budget Tips
How Much Does a Pop Up Shop Cost? What comes to mind when you think of a pop up shop? First and foremost, think of the benefits of creating unique consumer experiences at a low-risk commitment! While opening a storefront for any brand can become daunting and costly, pop up shops have become a solution […]
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What Is A Pop Up Shop & What A Pop Up Can Do For Your Brand
What Is A Pop Up Shop? As the fashion, culture, and style hub of the world, New York may be the best city for popping up. Pop up shops have taken the retail world by storm over the past ten years or so as a much cheaper way to gain brand exposure than signing lengthy […]
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