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UNDER THE PARASOL
POP-UP STORIES: The “American Dream”, alive and well?
Who still believes in the “American Dream”? A nice suburban home with a well kept front lawn, a happy couple with children, burgers and hotdogs barbecuing in the backyard, the sun is shining while the Andrew Sisters’ Mr. Sandman plays in the background, you know the story… Well, it’s not quite dead yet, as last week the artist Pia Sawhney revived the myth and created her […]
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POP-UP STORIES: Art and Fashion on the Same Page
Every single morning, for the entire year 2016, Karen Fisher had a very particular routine. As she finished her breakfast, she would open a fashion magazine, amidst a collection of international Vogue, W, Elle, and National Geographic, and start turning the pages. After a first look, she would go back but this time tearing up […]
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Pop-Up Stories: A New Kind of Business Model for PR
Pop-ups are often associated with retail as they represent a solution for brands to open a store without the weight of a long-term lease. With independent artists, popping-up a temporary exhibition is a realistic alternative to the dream of gallery representation, but there are also other forms of pop-ups that we’d like to explore. Founded […]
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Pop-Up Stories: Mixing Business with Pleasure
What type of clothing says, “I’m relaxed” more than a Hawaiian shirt? The question is rhetorical. While some might argue that the Hawaiian shirt has yet to become accepted as formal attire outside of its birth island, the two founders of Tombolo return to Parasol Projects for their second pop-up shop on Elizabeth Street to […]
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Pop-up Stories: Artist as Businesswoman
Forget the bohemian artist cliché, from today’s world of social media and self-entrepreneurship comes the artist as a businessman or in this case, businesswoman. For seven years Sue Tsai has practiced as a professional artist and as she opens her fifth successful pop-up exhibition, she’s proud of her freedom. “I’ve gone independent, so I have full control over the art and space” she states, “artists […]
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Pop-Up Stories: Lingerie + Feminism
As society acknowledges a legitimate challenge to the patriarchy in the wake of the “#metoo movement,” the Turkish lingerie brand Else has teamed up with photographer Emine Gozde Sevim to launch the social campaign #LikeNoOneElse on August 1st, at Parasol Projects – 208 Bowery pop-up shop location in New York City. Also from Turkey, but based in New York, Sevim studied Sociology and International Relations in addition […]
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