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Pop Up Stories: St. Patrick’s Day Brunch
The world’s most popular Irish Cream – Baileys – and the iconic New York-based bagel institution – Ess-a-Bagel – teamed up to do a Pop Up experience and were able to create the most epic (and delicious) St. Patrick’s Day brunch yet! Every 17th of March is a day to celebrate the Irish heritage around […]
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Pride Month Spotlight: Four LGBTQ+ Pop Ups You’ll Love
As we approach the end of Pride Month, Parasol Projects would like to share our top LGBTQ+ Pop Up picks. While most mainstream brands and big corporations may be packing up their rainbow logo, hearts, and stripes for next month’s marketing campaign, we wish to extend Pride Month by featuring the works of our past […]
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Four Clean and Cruelty-Free Beauty Brands to Inspire Your Summer 2022 Skincare Routine
Cleanse. Moisturize. Apply SPF. The foundation of all skincare routines and keeping a youthful appearance, especially as summer arrives in New York City. Take your self-care to the next level with the following brands we’ve collaborated with in our beauty Pop Up shop locations: Atolla Skin Labs Parasol Projects @ 251 Elizabeth Street from July […]
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Five Summer-Themed Pop Ups To Bask In and Soak Up
The brilliant warm rays and sweltering heat of summer are upon us. We have handpicked a list of our favorite summer-themed Pop Ups featuring art, fashion, and accessories/home goods. Perfect for any beachside activities, camping trips, and visits to a tropical resort. Set ablaze the essence of summer with these summer vacation Pop Ups! Coco […]
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Discover Five Pop Ups for Asian American and Pacific Islander Heritage Month
In honor of Asian American and Pacific Islander (AAPI) Heritage Month, we would like to present the works of our past AAPI clients whom we had the pleasure of showcasing in our NYC Pop Up locations. Collective by At the Venue Source: @collective_popup No better way to start off this Pop-Up catalog than with Collective […]
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How to Prepare for a Pop Up Shop: FAQs to Ask Your Agency
You’ve decided your brand or business wants to experiment with Pop Up retail or a special activation, but now what? Read on for a resource from our expert team that outlines frequently asked questions sourced from prior clients starting out. How much do your spaces cost? Parasol Projects work hard to make sure we have […]
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