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Trusted by over 1,000 Brands

Your One-Stop Solution to Popping-Up in NYC!

Parasol Projects is NYC’s premier Pop Up agency. We offer a portfolio of Pop Up Spaces for short-term rentals in the heart of New York City, along with expert production services to fully support your creative ideas. Our white-box gallery spaces have successfully launched hundreds of art exhibitions, short-term retail and fashion projects, showrooms, sample sales, and other events. From concept to production, we are here to assist you at every step!

Having full control over our dedicated locations allows us to offer booking dates as far in advance as you like, without hidden fees or go-betweens. Our pop-up spaces include all utilities to keep things simple, so all you need to do is focus on your event and leave the rest to us. We have hosted hundreds of Pop Ups. Are you next?

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Locations

What's Popping-Up

JINS
OCT 21, 2022 – NOV 11, 2022
JINS
Hai
NOV 17, 2022 – DEC 13, 2022
Hai

Our Community

What Our Clients Say

Connect With Us

#DYK: According to a recent #popup industry poll, "61% of shoppers list seasonal products as the main reason to shop at a pop-up store." Other things of interest to customers included unique services or products, showing love to local businesses, and a fun experience.

Experiential marketing-focused stores, restaurants, or other in-person events can deliver on these desires and build genuine connections with customers when done right for big and small brands.
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#experientialmarketing #marketing #nyc #manhattan #activationideas #industrynews #popupevents @thehelmco
#DYK: According to a recent #popup industry poll, "61% of shoppers list seasonal products as the main reason to shop at a pop-up store." Other things of interest to customers included unique services or products, showing love to local businesses, and a fun experience. Experiential marketing-focused stores, restaurants, or other in-person events can deliver on these desires and build genuine connections with customers when done right for big and small brands. . . #experientialmarketing #marketing #nyc #manhattan #activationideas #industrynews #popupevents @thehelmco
1 day ago
View on Instagram |
1/12
For this new edition of New York City Jewelry Week, the renowned Montreal gallery @galerienoelguyomarch invites you to discover talented jewelry designers from Canada, the United States, Europe and Asia. 

The ideas compete in originality and creativity!

📍 247 Elizabeth
📅 November 15 – 20, 2022
For this new edition of New York City Jewelry Week, the renowned Montreal gallery @galerienoelguyomarch invites you to discover talented jewelry designers from Canada, the United States, Europe and Asia. 

The ideas compete in originality and creativity!

📍 247 Elizabeth
📅 November 15 – 20, 2022
For this new edition of New York City Jewelry Week, the renowned Montreal gallery @galerienoelguyomarch invites you to discover talented jewelry designers from Canada, the United States, Europe and Asia. The ideas compete in originality and creativity! 📍 247 Elizabeth 📅 November 15 – 20, 2022
1 month ago
View on Instagram |
2/12
Come visit @kravebeauty's "Waste Me Not" Pop Up that starts next week, showcasing how the brand repurposed its hidden waste from the past year to create limited-edition products. 

You’ll also be able to purchase the full product assortment, get access to exclusive discounted items, and spin-to-win free goodies. Plus bring your beauty product empties for KraveBeauty to recycle!

📍 2 Rivington
📅 November 3 – 6, 2022

#popupshop #popupshops #popupstore #popupny
Come visit @kravebeauty's "Waste Me Not" Pop Up that starts next week, showcasing how the brand repurposed its hidden waste from the past year to create limited-edition products. 

You’ll also be able to purchase the full product assortment, get access to exclusive discounted items, and spin-to-win free goodies. Plus bring your beauty product empties for KraveBeauty to recycle!

📍 2 Rivington
📅 November 3 – 6, 2022

#popupshop #popupshops #popupstore #popupny
Come visit @kravebeauty's "Waste Me Not" Pop Up that starts next week, showcasing how the brand repurposed its hidden waste from the past year to create limited-edition products. You’ll also be able to purchase the full product assortment, get access to exclusive discounted items, and spin-to-win free goodies. Plus bring your beauty product empties for KraveBeauty to recycle! 📍 2 Rivington 📅 November 3 – 6, 2022 #popupshop #popupshops #popupstore #popupny
1 month ago
View on Instagram |
3/12
#ThrowbackThursday to the #BrutPoesy Art Pop Up by @dukeabarnstable aka Jamie Zeccola, presented by Straitjacket Arts.

📷 Photos by @dukeabarnstable 

#PopUpStore #PopUpShop #ArtPopUp
#ThrowbackThursday to the #BrutPoesy Art Pop Up by @dukeabarnstable aka Jamie Zeccola, presented by Straitjacket Arts.

📷 Photos by @dukeabarnstable 

#PopUpStore #PopUpShop #ArtPopUp
#ThrowbackThursday to the #BrutPoesy Art Pop Up by @dukeabarnstable aka Jamie Zeccola, presented by Straitjacket Arts.

📷 Photos by @dukeabarnstable 

#PopUpStore #PopUpShop #ArtPopUp
#ThrowbackThursday to the #BrutPoesy Art Pop Up by @dukeabarnstable aka Jamie Zeccola, presented by Straitjacket Arts.

📷 Photos by @dukeabarnstable 

#PopUpStore #PopUpShop #ArtPopUp
#ThrowbackThursday to the #BrutPoesy Art Pop Up by @dukeabarnstable aka Jamie Zeccola, presented by Straitjacket Arts.

📷 Photos by @dukeabarnstable 

#PopUpStore #PopUpShop #ArtPopUp
#ThrowbackThursday to the #BrutPoesy Art Pop Up by @dukeabarnstable aka Jamie Zeccola, presented by Straitjacket Arts.

📷 Photos by @dukeabarnstable 

#PopUpStore #PopUpShop #ArtPopUp
#ThrowbackThursday to the #BrutPoesy Art Pop Up by @dukeabarnstable aka Jamie Zeccola, presented by Straitjacket Arts. 📷 Photos by @dukeabarnstable #PopUpStore #PopUpShop #ArtPopUp
2 months ago
View on Instagram |
4/12
Straitjacket Arts is pleased to present Brut Poesy, Jamie Zeccola’s (@dukeabarnstable) second solo exhibition at Parasol Projects debuts a new series of works that showcases his absurd ability to find humor and irony in the human condition!

📍 2 Rivington
📅 October 11 – 17, 2022

#ArtPopUp #PopUpArt #PopUpArtShow #JamieZeccola
Straitjacket Arts is pleased to present Brut Poesy, Jamie Zeccola’s (@dukeabarnstable) second solo exhibition at Parasol Projects debuts a new series of works that showcases his absurd ability to find humor and irony in the human condition!

📍 2 Rivington
📅 October 11 – 17, 2022

#ArtPopUp #PopUpArt #PopUpArtShow #JamieZeccola
Straitjacket Arts is pleased to present Brut Poesy, Jamie Zeccola’s (@dukeabarnstable) second solo exhibition at Parasol Projects debuts a new series of works that showcases his absurd ability to find humor and irony in the human condition! 📍 2 Rivington 📅 October 11 – 17, 2022 #ArtPopUp #PopUpArt #PopUpArtShow #JamieZeccola
2 months ago
View on Instagram |
5/12
Need some ideas to design your Pop Up store?

➡️ Visit the blog (link in bio) to find inspiration and and check one of the latest articles with 10 photos of the same contemporary white box space – 2 Rivington – with different designs.

#PopUpShop #PopUpShops #PopUpDesign #PopUpStore #PopUpStores
Need some ideas to design your Pop Up store?

➡️ Visit the blog (link in bio) to find inspiration and and check one of the latest articles with 10 photos of the same contemporary white box space – 2 Rivington – with different designs.

#PopUpShop #PopUpShops #PopUpDesign #PopUpStore #PopUpStores
Need some ideas to design your Pop Up store?

➡️ Visit the blog (link in bio) to find inspiration and and check one of the latest articles with 10 photos of the same contemporary white box space – 2 Rivington – with different designs.

#PopUpShop #PopUpShops #PopUpDesign #PopUpStore #PopUpStores
Need some ideas to design your Pop Up store?

➡️ Visit the blog (link in bio) to find inspiration and and check one of the latest articles with 10 photos of the same contemporary white box space – 2 Rivington – with different designs.

#PopUpShop #PopUpShops #PopUpDesign #PopUpStore #PopUpStores
Need some ideas to design your Pop Up store?

➡️ Visit the blog (link in bio) to find inspiration and and check one of the latest articles with 10 photos of the same contemporary white box space – 2 Rivington – with different designs.

#PopUpShop #PopUpShops #PopUpDesign #PopUpStore #PopUpStores
Need some ideas to design your Pop Up store?

➡️ Visit the blog (link in bio) to find inspiration and and check one of the latest articles with 10 photos of the same contemporary white box space – 2 Rivington – with different designs.

#PopUpShop #PopUpShops #PopUpDesign #PopUpStore #PopUpStores
Need some ideas to design your Pop Up store?

➡️ Visit the blog (link in bio) to find inspiration and and check one of the latest articles with 10 photos of the same contemporary white box space – 2 Rivington – with different designs.

#PopUpShop #PopUpShops #PopUpDesign #PopUpStore #PopUpStores
Need some ideas to design your Pop Up store? ➡️ Visit the blog (link in bio) to find inspiration and and check one of the latest articles with 10 photos of the same contemporary white box space – 2 Rivington – with different designs. #PopUpShop #PopUpShops #PopUpDesign #PopUpStore #PopUpStores
2 months ago
View on Instagram |
6/12
📢 LAST MINUTE AVAILABILITY! Take advantage of reduced prices to do your #PopUpShop at 2 Rivington!

Visit the link in bio or send us a DM for more info.

Pop Up Photos:

1. @mconroyart 
2. @artwithoutintent 
3. @dindin_nyc 
4. @rowingblazers 
5. @giphy 

#PopUpNewYork #PopUpNY #PopUpShops #PopUpStore #PopUpStores #ArtPopUp #FashionPopUp
📢 LAST MINUTE AVAILABILITY! Take advantage of reduced prices to do your #PopUpShop at 2 Rivington!

Visit the link in bio or send us a DM for more info.

Pop Up Photos:

1. @mconroyart 
2. @artwithoutintent 
3. @dindin_nyc 
4. @rowingblazers 
5. @giphy 

#PopUpNewYork #PopUpNY #PopUpShops #PopUpStore #PopUpStores #ArtPopUp #FashionPopUp
📢 LAST MINUTE AVAILABILITY! Take advantage of reduced prices to do your #PopUpShop at 2 Rivington!

Visit the link in bio or send us a DM for more info.

Pop Up Photos:

1. @mconroyart 
2. @artwithoutintent 
3. @dindin_nyc 
4. @rowingblazers 
5. @giphy 

#PopUpNewYork #PopUpNY #PopUpShops #PopUpStore #PopUpStores #ArtPopUp #FashionPopUp
📢 LAST MINUTE AVAILABILITY! Take advantage of reduced prices to do your #PopUpShop at 2 Rivington!

Visit the link in bio or send us a DM for more info.

Pop Up Photos:

1. @mconroyart 
2. @artwithoutintent 
3. @dindin_nyc 
4. @rowingblazers 
5. @giphy 

#PopUpNewYork #PopUpNY #PopUpShops #PopUpStore #PopUpStores #ArtPopUp #FashionPopUp
📢 LAST MINUTE AVAILABILITY! Take advantage of reduced prices to do your #PopUpShop at 2 Rivington!

Visit the link in bio or send us a DM for more info.

Pop Up Photos:

1. @mconroyart 
2. @artwithoutintent 
3. @dindin_nyc 
4. @rowingblazers 
5. @giphy 

#PopUpNewYork #PopUpNY #PopUpShops #PopUpStore #PopUpStores #ArtPopUp #FashionPopUp
📢 LAST MINUTE AVAILABILITY! Take advantage of reduced prices to do your #PopUpShop at 2 Rivington! Visit the link in bio or send us a DM for more info. Pop Up Photos: 1. @mconroyart 2. @artwithoutintent 3. @dindin_nyc 4. @rowingblazers 5. @giphy #PopUpNewYork #PopUpNY #PopUpShops #PopUpStore #PopUpStores #ArtPopUp #FashionPopUp
2 months ago
View on Instagram |
7/12
#Throwback to the @ddstile event at 251 Elizabeth to showcase a curated selection of their nearly 130 thousand items in-person to their New York clients.

#PopUpEvent #PopUpny #popupnyc #popupshopdesign
#Throwback to the @ddstile event at 251 Elizabeth to showcase a curated selection of their nearly 130 thousand items in-person to their New York clients.

#PopUpEvent #PopUpny #popupnyc #popupshopdesign
#Throwback to the @ddstile event at 251 Elizabeth to showcase a curated selection of their nearly 130 thousand items in-person to their New York clients.

#PopUpEvent #PopUpny #popupnyc #popupshopdesign
#Throwback to the @ddstile event at 251 Elizabeth to showcase a curated selection of their nearly 130 thousand items in-person to their New York clients.

#PopUpEvent #PopUpny #popupnyc #popupshopdesign
#Throwback to the @ddstile event at 251 Elizabeth to showcase a curated selection of their nearly 130 thousand items in-person to their New York clients.

#PopUpEvent #PopUpny #popupnyc #popupshopdesign
#Throwback to the @ddstile event at 251 Elizabeth to showcase a curated selection of their nearly 130 thousand items in-person to their New York clients.

#PopUpEvent #PopUpny #popupnyc #popupshopdesign
#Throwback to the @ddstile event at 251 Elizabeth to showcase a curated selection of their nearly 130 thousand items in-person to their New York clients.

#PopUpEvent #PopUpny #popupnyc #popupshopdesign
#Throwback to the @ddstile event at 251 Elizabeth to showcase a curated selection of their nearly 130 thousand items in-person to their New York clients. #PopUpEvent #PopUpny #popupnyc #popupshopdesign
2 months ago
View on Instagram |
8/12
💃 #Throwback to the @bisounyc Fashion Pop Up Shop at 2 Rivingon! 

"bisouNYC is a WOC owned premium Indian designer clothing boutique. Quality materials, functionality and timeless trends are our top priority!"
💃 #Throwback to the @bisounyc Fashion Pop Up Shop at 2 Rivingon! 

"bisouNYC is a WOC owned premium Indian designer clothing boutique. Quality materials, functionality and timeless trends are our top priority!"
💃 #Throwback to the @bisounyc Fashion Pop Up Shop at 2 Rivingon! 

"bisouNYC is a WOC owned premium Indian designer clothing boutique. Quality materials, functionality and timeless trends are our top priority!"
💃 #Throwback to the @bisounyc Fashion Pop Up Shop at 2 Rivingon! 

"bisouNYC is a WOC owned premium Indian designer clothing boutique. Quality materials, functionality and timeless trends are our top priority!"
💃 #Throwback to the @bisounyc Fashion Pop Up Shop at 2 Rivingon! 

"bisouNYC is a WOC owned premium Indian designer clothing boutique. Quality materials, functionality and timeless trends are our top priority!"
💃 #Throwback to the @bisounyc Fashion Pop Up Shop at 2 Rivingon! "bisouNYC is a WOC owned premium Indian designer clothing boutique. Quality materials, functionality and timeless trends are our top priority!"
2 months ago
View on Instagram |
9/12
After finding a Pop Up shop space, the next step is designing and layout your Pop Up’s interior. We will walk you through the process from consideration to purchase. 

To start off, think about the purpose of your Pop Up and how you will measure success. You will also want to evaluate how a Pop Up’s decor and layout contribute to visitors’ experience.

➡️ Visit the blog (link in bio - #HowToPopUp) to read how Pop Ups allow you to step outside of your business model and expand your current audience.

#PopUpShop #PopUpShops #PopUpStore #PopUpStores #popupshopnyc #popupshopdesign
After finding a Pop Up shop space, the next step is designing and layout your Pop Up’s interior. We will walk you through the process from consideration to purchase. 

To start off, think about the purpose of your Pop Up and how you will measure success. You will also want to evaluate how a Pop Up’s decor and layout contribute to visitors’ experience.

➡️ Visit the blog (link in bio - #HowToPopUp) to read how Pop Ups allow you to step outside of your business model and expand your current audience.

#PopUpShop #PopUpShops #PopUpStore #PopUpStores #popupshopnyc #popupshopdesign
After finding a Pop Up shop space, the next step is designing and layout your Pop Up’s interior. We will walk you through the process from consideration to purchase. To start off, think about the purpose of your Pop Up and how you will measure success. You will also want to evaluate how a Pop Up’s decor and layout contribute to visitors’ experience. ➡️ Visit the blog (link in bio - #HowToPopUp) to read how Pop Ups allow you to step outside of your business model and expand your current audience. #PopUpShop #PopUpShops #PopUpStore #PopUpStores #popupshopnyc #popupshopdesign
3 months ago
View on Instagram |
10/12
🏃‍♀️ #Throwback to the @mood______swings Pop Up Shop at 247 Elizabeth!

#fashionpopup #PopUpStore #PopUpShop #popupny
#PopUpShop #PopUpStores
🏃‍♀️ #Throwback to the @mood______swings Pop Up Shop at 247 Elizabeth!

#fashionpopup #PopUpStore #PopUpShop #popupny
#PopUpShop #PopUpStores
🏃‍♀️ #Throwback to the @mood______swings Pop Up Shop at 247 Elizabeth!

#fashionpopup #PopUpStore #PopUpShop #popupny
#PopUpShop #PopUpStores
🏃‍♀️ #Throwback to the @mood______swings Pop Up Shop at 247 Elizabeth!

#fashionpopup #PopUpStore #PopUpShop #popupny
#PopUpShop #PopUpStores
🏃‍♀️ #Throwback to the @mood______swings Pop Up Shop at 247 Elizabeth!

#fashionpopup #PopUpStore #PopUpShop #popupny
#PopUpShop #PopUpStores
🏃‍♀️ #Throwback to the @mood______swings Pop Up Shop at 247 Elizabeth! #fashionpopup #PopUpStore #PopUpShop #popupny #PopUpShop #PopUpStores
3 months ago
View on Instagram |
11/12
🥳 Visit the @bythenamesake Pop Up Shop until October 2 and get your own leather jacket made by Rosa Halpern!

"By The Namesake started organically when a friend asked Rosa to make a leather jacket after tirelessly searching for a jacket that fit her perfectly and had every feature she was looking for. Her designs are inspired and named after women (and men) who were game changers and noise makers."

📍 251 Elizabeth
📅 September 21 – October 2, 2022, 2022

#FashionPopUp #PopUpNYC #PopUpNY #PopUpShop #PopUpShops #PopUpStore #PopUpStores
🥳 Visit the @bythenamesake Pop Up Shop until October 2 and get your own leather jacket made by Rosa Halpern! "By The Namesake started organically when a friend asked Rosa to make a leather jacket after tirelessly searching for a jacket that fit her perfectly and had every feature she was looking for. Her designs are inspired and named after women (and men) who were game changers and noise makers." 📍 251 Elizabeth 📅 September 21 – October 2, 2022, 2022 #FashionPopUp #PopUpNYC #PopUpNY #PopUpShop #PopUpShops #PopUpStore #PopUpStores
3 months ago
View on Instagram |
12/12