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Trusted by over 1,000 Brands

Your One-Stop Solution to Popping-Up in NYC!

Parasol Projects is NYC’s premier Pop Up agency. We offer a portfolio of Pop Up Spaces for short-term rentals in the heart of New York City, along with expert production services to fully support your creative ideas. Our white-box gallery spaces have successfully launched hundreds of art exhibitions, short-term retail and fashion projects, showrooms, sample sales, and other events. From concept to production, we are here to assist you at every step!

Having full control over our dedicated locations allows us to offer booking dates as far in advance as you like, without hidden fees or go-betweens. Our pop-up spaces include all utilities to keep things simple, so all you need to do is focus on your event and leave the rest to us. We have hosted hundreds of Pop Ups. Are you next?

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Welcome to NoLita, the vibrant heart of New York! 

Formally a part of Little Italy, this neighborhood has been a home for Italian immigrants, underground artists and Yuppies. Nowadays,  independent designers have made it into a hotspot for fashion & art - it’s authentic, unique and trendy atmosphere attracts tourists all year round!

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#nolita #newyork #visitnewyork #popupgirlsnyc #redbrick #popupshop #popupinnolita #popupstories #fashionnewyork
Welcome to NoLita, the vibrant heart of New York! 

Formally a part of Little Italy, this neighborhood has been a home for Italian immigrants, underground artists and Yuppies. Nowadays,  independent designers have made it into a hotspot for fashion & art - it’s authentic, unique and trendy atmosphere attracts tourists all year round!

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#nolita #newyork #visitnewyork #popupgirlsnyc #redbrick #popupshop #popupinnolita #popupstories #fashionnewyork
Welcome to NoLita, the vibrant heart of New York! 

Formally a part of Little Italy, this neighborhood has been a home for Italian immigrants, underground artists and Yuppies. Nowadays,  independent designers have made it into a hotspot for fashion & art - it’s authentic, unique and trendy atmosphere attracts tourists all year round!

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#nolita #newyork #visitnewyork #popupgirlsnyc #redbrick #popupshop #popupinnolita #popupstories #fashionnewyork
Welcome to NoLita, the vibrant heart of New York! 

Formally a part of Little Italy, this neighborhood has been a home for Italian immigrants, underground artists and Yuppies. Nowadays,  independent designers have made it into a hotspot for fashion & art - it’s authentic, unique and trendy atmosphere attracts tourists all year round!

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.
.

#nolita #newyork #visitnewyork #popupgirlsnyc #redbrick #popupshop #popupinnolita #popupstories #fashionnewyork
Welcome to NoLita, the vibrant heart of New York! 

Formally a part of Little Italy, this neighborhood has been a home for Italian immigrants, underground artists and Yuppies. Nowadays,  independent designers have made it into a hotspot for fashion & art - it’s authentic, unique and trendy atmosphere attracts tourists all year round!

.
.
.

#nolita #newyork #visitnewyork #popupgirlsnyc #redbrick #popupshop #popupinnolita #popupstories #fashionnewyork
Welcome to NoLita, the vibrant heart of New York! 

Formally a part of Little Italy, this neighborhood has been a home for Italian immigrants, underground artists and Yuppies. Nowadays,  independent designers have made it into a hotspot for fashion & art - it’s authentic, unique and trendy atmosphere attracts tourists all year round!

.
.
.

#nolita #newyork #visitnewyork #popupgirlsnyc #redbrick #popupshop #popupinnolita #popupstories #fashionnewyork
Welcome to NoLita, the vibrant heart of New York! 

Formally a part of Little Italy, this neighborhood has been a home for Italian immigrants, underground artists and Yuppies. Nowadays,  independent designers have made it into a hotspot for fashion & art - it’s authentic, unique and trendy atmosphere attracts tourists all year round!

.
.
.

#nolita #newyork #visitnewyork #popupgirlsnyc #redbrick #popupshop #popupinnolita #popupstories #fashionnewyork
Welcome to NoLita, the vibrant heart of New York! 

Formally a part of Little Italy, this neighborhood has been a home for Italian immigrants, underground artists and Yuppies. Nowadays,  independent designers have made it into a hotspot for fashion & art - it’s authentic, unique and trendy atmosphere attracts tourists all year round!

.
.
.

#nolita #newyork #visitnewyork #popupgirlsnyc #redbrick #popupshop #popupinnolita #popupstories #fashionnewyork
Welcome to NoLita, the vibrant heart of New York! Formally a part of Little Italy, this neighborhood has been a home for Italian immigrants, underground artists and Yuppies. Nowadays, independent designers have made it into a hotspot for fashion & art - it’s authentic, unique and trendy atmosphere attracts tourists all year round! . . . #nolita #newyork #visitnewyork #popupgirlsnyc #redbrick #popupshop #popupinnolita #popupstories #fashionnewyork
5 days ago
View on Instagram |
1/12
This week, @gobbifineart has transformed 2 Rivington into a gallery, displaying @gustavoluzsousa ’s ‘In the Moment’ - 29 paintings of people looking at paintings. 

Make sure to stop by - they’ll be on show until February 6th. 

#parasolprojects #popupgallery #popupsnyc #NYCTodo #popupstories #popupnewyork #paintings #artexhibitionny
This week, @gobbifineart has transformed 2 Rivington into a gallery, displaying @gustavoluzsousa ’s ‘In the Moment’ - 29 paintings of people looking at paintings. Make sure to stop by - they’ll be on show until February 6th. #parasolprojects #popupgallery #popupsnyc #NYCTodo #popupstories #popupnewyork #paintings #artexhibitionny
6 days ago
View on Instagram |
2/12
Dreaming about the cozy yarn-filled atmosphere at the @weareknitters pop up last year.

With a community of over 715,000 knit lovers, this incredible brand founded in 2011, in Spain, is a case study of international e-commerce success and has become a real reference in the DIY niche.

They offered some of their fabulous free knitting and crocheting classes in a really well put-together store experience - resulting in long lines of people waiting to take a peek.

#parasolprojects #popupsnyc #brandactivations #smallbusiness #knitters #crochetclub #popupstories  #ElizabethStreet #NYC #popupnewyork
Dreaming about the cozy yarn-filled atmosphere at the @weareknitters pop up last year. With a community of over 715,000 knit lovers, this incredible brand founded in 2011, in Spain, is a case study of international e-commerce success and has become a real reference in the DIY niche. They offered some of their fabulous free knitting and crocheting classes in a really well put-together store experience - resulting in long lines of people waiting to take a peek. #parasolprojects #popupsnyc #brandactivations #smallbusiness #knitters #crochetclub #popupstories #ElizabethStreet #NYC #popupnewyork
1 week ago
View on Instagram |
3/12
New Space Available‼️

With large glass windows facing onto busy Elizabeth Street, plenty of wall space and adjustable lighting, this spacious 1850 SQ FT gallery is calling for an exhibition! It’s also suitable for a wide range of events, including drinks receptions, photoshoots, private functions, commercial filming, product launches, conferences, pop-ups, and more.

Have an idea? Send us a message and let’s bring it to life!

Check out all our available spaces via the link in our bio.

#parasolprojects #popupsnyc #brandactivations #smallbusiness #creators #fashionnyc #artgalleryspace #NewYorkGallery #ElizabethStreet #NYC #popupstories
New Space Available‼️

With large glass windows facing onto busy Elizabeth Street, plenty of wall space and adjustable lighting, this spacious 1850 SQ FT gallery is calling for an exhibition! It’s also suitable for a wide range of events, including drinks receptions, photoshoots, private functions, commercial filming, product launches, conferences, pop-ups, and more.

Have an idea? Send us a message and let’s bring it to life!

Check out all our available spaces via the link in our bio.

#parasolprojects #popupsnyc #brandactivations #smallbusiness #creators #fashionnyc #artgalleryspace #NewYorkGallery #ElizabethStreet #NYC #popupstories
New Space Available‼️

With large glass windows facing onto busy Elizabeth Street, plenty of wall space and adjustable lighting, this spacious 1850 SQ FT gallery is calling for an exhibition! It’s also suitable for a wide range of events, including drinks receptions, photoshoots, private functions, commercial filming, product launches, conferences, pop-ups, and more.

Have an idea? Send us a message and let’s bring it to life!

Check out all our available spaces via the link in our bio.

#parasolprojects #popupsnyc #brandactivations #smallbusiness #creators #fashionnyc #artgalleryspace #NewYorkGallery #ElizabethStreet #NYC #popupstories
New Space Available‼️

With large glass windows facing onto busy Elizabeth Street, plenty of wall space and adjustable lighting, this spacious 1850 SQ FT gallery is calling for an exhibition! It’s also suitable for a wide range of events, including drinks receptions, photoshoots, private functions, commercial filming, product launches, conferences, pop-ups, and more.

Have an idea? Send us a message and let’s bring it to life!

Check out all our available spaces via the link in our bio.

#parasolprojects #popupsnyc #brandactivations #smallbusiness #creators #fashionnyc #artgalleryspace #NewYorkGallery #ElizabethStreet #NYC #popupstories
New Space Available‼️ With large glass windows facing onto busy Elizabeth Street, plenty of wall space and adjustable lighting, this spacious 1850 SQ FT gallery is calling for an exhibition! It’s also suitable for a wide range of events, including drinks receptions, photoshoots, private functions, commercial filming, product launches, conferences, pop-ups, and more. Have an idea? Send us a message and let’s bring it to life! Check out all our available spaces via the link in our bio. #parasolprojects #popupsnyc #brandactivations #smallbusiness #creators #fashionnyc #artgalleryspace #NewYorkGallery #ElizabethStreet #NYC #popupstories
1 week ago
View on Instagram |
4/12
✨Take a walk with us to 2 Rivington✨

This place has been transformed into galleries, shops, installations, photography studios and so much more! We can’t wait to see what it gets transformed into next. Stay tuned to find out!

Let us know which space you’d like a tour and we’ll take you there! Happy Friday ✨

#parasolprojects #popupsnyc #brandactivation #smallbusinessopportunities #creators #galleryspace #forrent #walkthrough #newyork #nyc #whattodoinnyc #rentapopup #rentapopupnyc
✨Take a walk with us to 2 Rivington✨ This place has been transformed into galleries, shops, installations, photography studios and so much more! We can’t wait to see what it gets transformed into next. Stay tuned to find out! Let us know which space you’d like a tour and we’ll take you there! Happy Friday ✨ #parasolprojects #popupsnyc #brandactivation #smallbusinessopportunities #creators #galleryspace #forrent #walkthrough #newyork #nyc #whattodoinnyc #rentapopup #rentapopupnyc
2 weeks ago
View on Instagram |
5/12
Are you an online brand thinking about dipping your toe into the brick and mortar water? Or are you looking to showcase some of your creations? 

There are many reasons why having a pop up could be beneficial for you - its a great way to:

- Earn brand recognition
- Increase your revenue
- Save money by omitting long-term space rental costs
- Trial new products or clear out old stock
- Interact with new and potential customers face-to-face

So if you have an idea, don’t hesitate to share it with the world (or maybe NYC to start off with!) We’d love to help and guess what - we started with a pop up and look at us now!

#parasolprojects #popupsnyc #brandactivations #smallbusiness #creators #fashionnyc #reasonstopopup #whypopup #brickandmortar #NYC #NewYorkRetail #whattodoinnyc #retailexperiences
Are you an online brand thinking about dipping your toe into the brick and mortar water? Or are you looking to showcase some of your creations? 

There are many reasons why having a pop up could be beneficial for you - its a great way to:

- Earn brand recognition
- Increase your revenue
- Save money by omitting long-term space rental costs
- Trial new products or clear out old stock
- Interact with new and potential customers face-to-face

So if you have an idea, don’t hesitate to share it with the world (or maybe NYC to start off with!) We’d love to help and guess what - we started with a pop up and look at us now!

#parasolprojects #popupsnyc #brandactivations #smallbusiness #creators #fashionnyc #reasonstopopup #whypopup #brickandmortar #NYC #NewYorkRetail #whattodoinnyc #retailexperiences
Are you an online brand thinking about dipping your toe into the brick and mortar water? Or are you looking to showcase some of your creations? 

There are many reasons why having a pop up could be beneficial for you - its a great way to:

- Earn brand recognition
- Increase your revenue
- Save money by omitting long-term space rental costs
- Trial new products or clear out old stock
- Interact with new and potential customers face-to-face

So if you have an idea, don’t hesitate to share it with the world (or maybe NYC to start off with!) We’d love to help and guess what - we started with a pop up and look at us now!

#parasolprojects #popupsnyc #brandactivations #smallbusiness #creators #fashionnyc #reasonstopopup #whypopup #brickandmortar #NYC #NewYorkRetail #whattodoinnyc #retailexperiences
Are you an online brand thinking about dipping your toe into the brick and mortar water? Or are you looking to showcase some of your creations? 

There are many reasons why having a pop up could be beneficial for you - its a great way to:

- Earn brand recognition
- Increase your revenue
- Save money by omitting long-term space rental costs
- Trial new products or clear out old stock
- Interact with new and potential customers face-to-face

So if you have an idea, don’t hesitate to share it with the world (or maybe NYC to start off with!) We’d love to help and guess what - we started with a pop up and look at us now!

#parasolprojects #popupsnyc #brandactivations #smallbusiness #creators #fashionnyc #reasonstopopup #whypopup #brickandmortar #NYC #NewYorkRetail #whattodoinnyc #retailexperiences
Are you an online brand thinking about dipping your toe into the brick and mortar water? Or are you looking to showcase some of your creations? 

There are many reasons why having a pop up could be beneficial for you - its a great way to:

- Earn brand recognition
- Increase your revenue
- Save money by omitting long-term space rental costs
- Trial new products or clear out old stock
- Interact with new and potential customers face-to-face

So if you have an idea, don’t hesitate to share it with the world (or maybe NYC to start off with!) We’d love to help and guess what - we started with a pop up and look at us now!

#parasolprojects #popupsnyc #brandactivations #smallbusiness #creators #fashionnyc #reasonstopopup #whypopup #brickandmortar #NYC #NewYorkRetail #whattodoinnyc #retailexperiences
Are you an online brand thinking about dipping your toe into the brick and mortar water? Or are you looking to showcase some of your creations? 

There are many reasons why having a pop up could be beneficial for you - its a great way to:

- Earn brand recognition
- Increase your revenue
- Save money by omitting long-term space rental costs
- Trial new products or clear out old stock
- Interact with new and potential customers face-to-face

So if you have an idea, don’t hesitate to share it with the world (or maybe NYC to start off with!) We’d love to help and guess what - we started with a pop up and look at us now!

#parasolprojects #popupsnyc #brandactivations #smallbusiness #creators #fashionnyc #reasonstopopup #whypopup #brickandmortar #NYC #NewYorkRetail #whattodoinnyc #retailexperiences
Are you an online brand thinking about dipping your toe into the brick and mortar water? Or are you looking to showcase some of your creations? There are many reasons why having a pop up could be beneficial for you - its a great way to: - Earn brand recognition - Increase your revenue - Save money by omitting long-term space rental costs - Trial new products or clear out old stock - Interact with new and potential customers face-to-face So if you have an idea, don’t hesitate to share it with the world (or maybe NYC to start off with!) We’d love to help and guess what - we started with a pop up and look at us now! #parasolprojects #popupsnyc #brandactivations #smallbusiness #creators #fashionnyc #reasonstopopup #whypopup #brickandmortar #NYC #NewYorkRetail #whattodoinnyc #retailexperiences
2 weeks ago
View on Instagram |
6/12
Looking for inspiration? 

Starting with a blank canvas can be intimidating but the benefit is that it gives you the freedom to get creative! Keep it simple or go crazy - here are some of the ways that brands have used our 2 Rivington space in Nolita to bring their venture to the streets of NYC.

How would you design your space?

#inspiration #retailinspiration #artgallerynyc #popupshop #brandawareness #parasolprojects #NYCpopups #nyc
Looking for inspiration? 

Starting with a blank canvas can be intimidating but the benefit is that it gives you the freedom to get creative! Keep it simple or go crazy - here are some of the ways that brands have used our 2 Rivington space in Nolita to bring their venture to the streets of NYC.

How would you design your space?

#inspiration #retailinspiration #artgallerynyc #popupshop #brandawareness #parasolprojects #NYCpopups #nyc
Looking for inspiration? 

Starting with a blank canvas can be intimidating but the benefit is that it gives you the freedom to get creative! Keep it simple or go crazy - here are some of the ways that brands have used our 2 Rivington space in Nolita to bring their venture to the streets of NYC.

How would you design your space?

#inspiration #retailinspiration #artgallerynyc #popupshop #brandawareness #parasolprojects #NYCpopups #nyc
Looking for inspiration? 

Starting with a blank canvas can be intimidating but the benefit is that it gives you the freedom to get creative! Keep it simple or go crazy - here are some of the ways that brands have used our 2 Rivington space in Nolita to bring their venture to the streets of NYC.

How would you design your space?

#inspiration #retailinspiration #artgallerynyc #popupshop #brandawareness #parasolprojects #NYCpopups #nyc
Looking for inspiration? 

Starting with a blank canvas can be intimidating but the benefit is that it gives you the freedom to get creative! Keep it simple or go crazy - here are some of the ways that brands have used our 2 Rivington space in Nolita to bring their venture to the streets of NYC.

How would you design your space?

#inspiration #retailinspiration #artgallerynyc #popupshop #brandawareness #parasolprojects #NYCpopups #nyc
Looking for inspiration? 

Starting with a blank canvas can be intimidating but the benefit is that it gives you the freedom to get creative! Keep it simple or go crazy - here are some of the ways that brands have used our 2 Rivington space in Nolita to bring their venture to the streets of NYC.

How would you design your space?

#inspiration #retailinspiration #artgallerynyc #popupshop #brandawareness #parasolprojects #NYCpopups #nyc
Looking for inspiration? 

Starting with a blank canvas can be intimidating but the benefit is that it gives you the freedom to get creative! Keep it simple or go crazy - here are some of the ways that brands have used our 2 Rivington space in Nolita to bring their venture to the streets of NYC.

How would you design your space?

#inspiration #retailinspiration #artgallerynyc #popupshop #brandawareness #parasolprojects #NYCpopups #nyc
Looking for inspiration? 

Starting with a blank canvas can be intimidating but the benefit is that it gives you the freedom to get creative! Keep it simple or go crazy - here are some of the ways that brands have used our 2 Rivington space in Nolita to bring their venture to the streets of NYC.

How would you design your space?

#inspiration #retailinspiration #artgallerynyc #popupshop #brandawareness #parasolprojects #NYCpopups #nyc
Looking for inspiration? 

Starting with a blank canvas can be intimidating but the benefit is that it gives you the freedom to get creative! Keep it simple or go crazy - here are some of the ways that brands have used our 2 Rivington space in Nolita to bring their venture to the streets of NYC.

How would you design your space?

#inspiration #retailinspiration #artgallerynyc #popupshop #brandawareness #parasolprojects #NYCpopups #nyc
Looking for inspiration? Starting with a blank canvas can be intimidating but the benefit is that it gives you the freedom to get creative! Keep it simple or go crazy - here are some of the ways that brands have used our 2 Rivington space in Nolita to bring their venture to the streets of NYC. How would you design your space? #inspiration #retailinspiration #artgallerynyc #popupshop #brandawareness #parasolprojects #NYCpopups #nyc
3 weeks ago
View on Instagram |
7/12
STORE HIGHLIGHT - DODO The Fortune Baby!

DODO the Fortune Baby is bringing good fortune to New York in celebration of the lunar New Year with his pop up at 21 Spring Street. DODO welcomes everyone to make their New Year wishes through their own creativity and style.

Drop by to express yourself on DODO • Dress up your own Fortune Baby for 2023 • Gold Luck •  Get Rich!

In Nolita until February 6th!

—

21 Spring Street is available to book in 2023 - Get in touch for more information

#popupsnyc #NFT #Lunarnewyear #collaboration #creativity #nyclife #nolita #nyctodo #goodfortune #parasolprojects #storehighlight
STORE HIGHLIGHT - DODO The Fortune Baby! DODO the Fortune Baby is bringing good fortune to New York in celebration of the lunar New Year with his pop up at 21 Spring Street. DODO welcomes everyone to make their New Year wishes through their own creativity and style. Drop by to express yourself on DODO • Dress up your own Fortune Baby for 2023 • Gold Luck • Get Rich! In Nolita until February 6th! — 21 Spring Street is available to book in 2023 - Get in touch for more information #popupsnyc #NFT #Lunarnewyear #collaboration #creativity #nyclife #nolita #nyctodo #goodfortune #parasolprojects #storehighlight
4 weeks ago
View on Instagram |
8/12
Activations are perfect for time-sensitive, limited installations, and projects where impermanence is part of the project and appeal, like Parasol Projects' recent Pop Up installation and shop exhibiting the collaboration between @RowingBlazers and the @arthurashe brand.
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#experientialmarketing #marketing #popups #popupstore #NYC #LowerEastSide #marketingagency #holidayshopping #shopping #branding #consumertrends #brandawareness #arthurashe #rowingblazers
Activations are perfect for time-sensitive, limited installations, and projects where impermanence is part of the project and appeal, like Parasol Projects' recent Pop Up installation and shop exhibiting the collaboration between @RowingBlazers and the @arthurashe brand. . . #experientialmarketing #marketing #popups #popupstore #NYC #LowerEastSide #marketingagency #holidayshopping #shopping #branding #consumertrends #brandawareness #arthurashe #rowingblazers
1 month ago
View on Instagram |
9/12
Many businesses have worked to keep marketing and sales digital in order to avoid often high storefront rental costs and commitments. 

With a Pop Up, you can meet consumers in real life, avoid these costly commitments, and provide crucial face-to-face interaction between brand, audience, and product without massive overhead. The activation experience can then be just as special as your brand. 

Pictured here is the recent Pop Up by custom leatherwork brand @bythenamesake.
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#marketing #popups #popupstore #marketingagency #holidayshopping #shopping #branding #consumertrends #brandawareness #manhattan #leatherwork #leathergoods #customcoats
Many businesses have worked to keep marketing and sales digital in order to avoid often high storefront rental costs and commitments. 

With a Pop Up, you can meet consumers in real life, avoid these costly commitments, and provide crucial face-to-face interaction between brand, audience, and product without massive overhead. The activation experience can then be just as special as your brand. 

Pictured here is the recent Pop Up by custom leatherwork brand @bythenamesake.
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#marketing #popups #popupstore #marketingagency #holidayshopping #shopping #branding #consumertrends #brandawareness #manhattan #leatherwork #leathergoods #customcoats
Many businesses have worked to keep marketing and sales digital in order to avoid often high storefront rental costs and commitments. 

With a Pop Up, you can meet consumers in real life, avoid these costly commitments, and provide crucial face-to-face interaction between brand, audience, and product without massive overhead. The activation experience can then be just as special as your brand. 

Pictured here is the recent Pop Up by custom leatherwork brand @bythenamesake.
.
.
#marketing #popups #popupstore #marketingagency #holidayshopping #shopping #branding #consumertrends #brandawareness #manhattan #leatherwork #leathergoods #customcoats
Many businesses have worked to keep marketing and sales digital in order to avoid often high storefront rental costs and commitments. With a Pop Up, you can meet consumers in real life, avoid these costly commitments, and provide crucial face-to-face interaction between brand, audience, and product without massive overhead. The activation experience can then be just as special as your brand. Pictured here is the recent Pop Up by custom leatherwork brand @bythenamesake. . . #marketing #popups #popupstore #marketingagency #holidayshopping #shopping #branding #consumertrends #brandawareness #manhattan #leatherwork #leathergoods #customcoats
1 month ago
View on Instagram |
10/12
Pop-up stores and activations can offer four key takeaways for brands:

1. Create brand awareness and recognition
2. Test your market, whether with new products, approaches, or locations
3. Observe your brands' progress to get the most bang for your buck
4. Improve overall sales
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#experientialmarketing #marketing #popups #popupstore #NYC #marketingagency #holidayshopping #shopping #branding #consumertrends #brandawareness
Pop-up stores and activations can offer four key takeaways for brands: 1. Create brand awareness and recognition 2. Test your market, whether with new products, approaches, or locations 3. Observe your brands' progress to get the most bang for your buck 4. Improve overall sales . . #experientialmarketing #marketing #popups #popupstore #NYC #marketingagency #holidayshopping #shopping #branding #consumertrends #brandawareness
1 month ago
View on Instagram |
11/12
Attn: #Agencies and #Startups

A recent study from ReadyCloud showed that 88% of shoppers are expected to regularly engage in “webrooming” — browsing online, then purchasing in a store, meaning some of their most important initial touchpoints with a brand are all online.

One of the greatest benefits of starting a Pop Up shop for brands is an in-person engagement of customers, journalists, buyers, investors, and more.

With temporary storefronts, installations, and activations, brands can meaningfully communicate what their brand means and stands for and promises, face-to-face.
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#experientialmarketing #marketing #popups #popupstore #NYC #marketingagency #holidayshopping #shopping #branding #consumertrends #brandawareness
Attn: #Agencies and #Startups A recent study from ReadyCloud showed that 88% of shoppers are expected to regularly engage in “webrooming” — browsing online, then purchasing in a store, meaning some of their most important initial touchpoints with a brand are all online. One of the greatest benefits of starting a Pop Up shop for brands is an in-person engagement of customers, journalists, buyers, investors, and more. With temporary storefronts, installations, and activations, brands can meaningfully communicate what their brand means and stands for and promises, face-to-face. . . #experientialmarketing #marketing #popups #popupstore #NYC #marketingagency #holidayshopping #shopping #branding #consumertrends #brandawareness
1 month ago
View on Instagram |
12/12