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Pop Up Stories: St. Patrick’s Day Brunch

The world’s most popular Irish Cream – Baileys – and the iconic New York-based bagel institution – Ess-a-Bagel – teamed up to do a Pop Up experience and were able to create the most epic (and delicious) St. Patrick’s Day brunch yet!

Every 17th of March is a day to celebrate the Irish heritage around the globe, with parades, music, dancing, green clothing, shamrocks, and a lot of drinking.

Due to Covid, the New York City parade, which is the largest in the world, was postponed for the first time in over 250 years. But in 2022, St. Patrick’s Day came back strong, and one of our spaces in NoLita turned green for the special occasion!

Parasol Projects - Baileys Pop Up for St. Patrick's Day Brunch

The Baileys and Ess-a-Bagel Pop Up experience took place at 251 Elizabeth between 17 to 20 March, and the two brands joined forces to offer complimentary Baileys-infused cream cheese and green bagels to sample, alongside traditional Baileys and coffee cocktails made with Lavazza Coffee.

“Baileys’ Irish heritage has organically ingrained us into many St. Patrick’s Day celebrations, so it only made sense to create a new way to enjoy everyone’s favorite Irish cream liqueur for the holiday,” says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America.

Parasol Projects - Baileys Pop Up for St. Patrick's Day Brunch - Crowd Shot

“We are huge fans of Ess-a-Bagel’s classic yet innovative offerings and felt that they were the perfect partner to help us celebrate St. Patrick’s Day by combining Baileys, bagels, and brunch all in one!”

“We pride ourselves on our passion and dedication to crafting the perfect bagels, and partnering with Baileys allowed us to push the boundaries to put a new twist on a classic,” says Melanie Frost, Ess-a-Bagel Chief Operating Officer. “We’re excited to be able to offer our customers a fun and innovative way to celebrate St. Patrick’s Day with our bagels and a new Baileys-infused cream cheese to pair that is quite delicious!”

Parasol Projects - Baileys x Ess-a-Bagel Pop Up for St. Patrick's Day Brunch

This was a very successful Pop Up experience for Baileys and Ess-a-Bagel, that gathered locals and tourists alike to line up outside one of our favorite spaces in Nolita, waiting to treat themselves to this special St. Patrick’s Day brunch – because nobody does brunch like New Yorkers!

Parasol Projects - Outside Shot of Baileys Pop Up for St. Patrick's Day Brunch


Watch the Pop Up video – Baileys and Ess-a-Bagel


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