Pride Month Spotlight: Four LGBTQ+ Pop Ups You’ll Love

As we approach the end of Pride Month, Parasol Projects would like to share our top LGBTQ+ Pop Up picks. While most mainstream brands and big corporations may be packing up their rainbow logo, hearts, and stripes for next month’s marketing campaign, we wish to extend Pride Month by featuring the works of our past clients:


HOMOCO Travel Shop @ 171 Elizabeth St

Parasol Projects @ 171 Elizabeth Street from June 19 – 30, 2019

Back in 2019, Parasol Projects had the pleasure of hosting HOMOCO – an online, queer summerwear and swimwear brand – in our old 171 Elizabeth Street location.

Their Pop Up shop was stacked from top to bottom with bright, cheerful T-shirts, magazines from queer-friendly media presses, and other summer beach-trip essentials from Baboon, Ernest, and Seastar. While they were live, HOMOCO hosted daily events in-store from casual talks with creatives to leaders of the LGBTQ+ movement.

If camp shirts and printed swim trunks tailored with organic cotton, Tencel, and 90% REPREVE recycled plastic appeal to your environmentally-friendly, yet fashionable sensibilities then you should definitely check out what they have to offer.

HOMOCO also donates a portion of its sales to organizations championing queer rights. Their colorful attire is for everyone who loves partying under the sun. Our favorite quote from their website: “Wave your flag. It’s always Pride.”

Patrick Church’s Super Gay

Parasol Projects - LGTBQ+ Pop Ups - Patrick Church

Parasol Projects @ 2 Rivington Street from February 10 – 13, 2022

Several months ago, Parasol Projects set up our all-glass, whitebox storefront on 2 Rivington Street for Patrick Church’s New York Fashion Week open-campaign photoshoot. The man behind this Pop Up, Patrick Church, is a British multimedia artist currently living and working in New York City. He also runs the 70s and 80s-inspired clothing and home decor store out of his website.

Over the course of three days, Church invited guests to pick one look from his bold and glitzy fashion catalog to pose in front of the camera. Reportedly, they are extremely well-liked by fellow queer creatives “who love to wear the pieces,” according to 10Magazine. His experiential Pop Up is an inclusive spin on the very insider-exclusive, premium element of high-profile fashion events similar to the NYFW or MET Gala.

Saunak Shah: ‘The Space Between Us’

Parasol Projects - LGTBQ+ Pop Ups -Saunak Shah: The Space Between Us @ 171 Elizabeth

Parasol Projects @ 171 Elizabeth Street from July 4 – 7, 2019

The Space Between Us by Saunak Shah featured the work of this acclaimed travel and portrait photographer and the founder of Pursuit of Portraits. This entity is a Brooklyn-based community of global creators; individuals who support people of color, the LGBTQ+ community, and gender equality. 

Shah and Pursuit of Portraits believe in the celebration and empowerment of uniqueness in one’s personal and professional lives. The Space Between Us celebrated Saunak’s work from 21 countries across 5 continents showcasing diversity and inclusivity across all races and cultures. Using the power of storytelling, the exhibition is a study of the idea of identity and self-inspired by Saunak’s experience as a first-generation immigrant.

Marriage Equality Coalition Taiwan

Marriage Equality Coalition Taiwan @ 213 Bowery

Parasol Projects @ 213 Bowery Street from June 28 – July 6, 2019

Did you know? Taiwan legalized same-sex marriage on May 17, 2019. In fact, they were the FIRST Asian country to do so. The Marriage Equality Coalition Taiwan’s exhibition told the story of Taiwan’s decades-long fight to make this victory possible. 

The title of the exhibition: “The Wedding Banquet” is a reference to Ang Lee’s famous movie from 1993: a romantic comedy about a gay Taiwanese man in love with an American man, who married a mainland Chinese woman to satisfy his parent’s demands. 

The organization is a union of five LGBTQ+ and gender organizations: Taiwan Tongzhi Hotline Association, Taiwan LGBT Family Rights Advocacy, Awakening Foundation, The Lobby Alliance for LGBT Human Rights, and Gagaoolala. In 2020, The Marriage Equality Coalition rebranded itself as the Taiwan Equality Campaign. Beyond supporting gay marriage and the general LGBTQ+ community, its mission extends to fostering diversity and inclusiveness in Taiwan. Keep up with their latest updates on Twitter.