One of the main issues of today’s society is climate emergency and sustainability. Fast fashion makes shopping for clothes more affordable, but it comes at an environmental cost. The fashion industry is the second-largest polluter in the world just after the oil industry. This has serious consequences on our health, our planet, and garment workers’ lives.
Fortunately, there is an increased awareness of this problem and there are some brands within the fashion industry that are putting big efforts to change this situation.
Melke is one of those ethical fashion brands that is trying to shift this trend.
Founded by Emma Gage in 2020, Melke Popped Up to launch its first collection, “an eco-friendly gender-fluid clothing line based on individualism and authenticity” at our charming boutique on 173 Elizabeth Street.
Emma is a young fashion designer based in New York, with a focus on “designing and creating awareness around sustainability and ethical fashion”. She also cooperates closely with organizations providing assistance in children’s education, combatting human trafficking and is a tireless advocate for garment workers’ rights.
Through Melke, she is able to blend both nonprofit work and fashion together to create artistic expression for people as well as economic empowerment.
Emma decided to set up a Pop Up shop with Parasol Projects in September 2021 with the goal of increasing visibility on a brand that focuses on “ensuring the materials are all-natural, while also making sure they cause no harm to the planet at the end of their life cycle.”. Their mission is to be completely sustainable and they know that to achieve this goal “a brand must do more than recycle. It must fight for economic, social, and environmental sustainability.”
We had the pleasure of doing a quick but enjoyable interview with Emma to get to know more about Melke and her thoughts about the fashion industry. Read on!
Parasol Projects: Do you think most people are aware of the issues created by “fast fashion?” How was the reception of your message through your Pop Up?
Do you have any tips or recommendations for consumers to help fight the problems caused by “fast fashion?”
You find inspiration in nature. This first collection was inspired by a family fishing trip. Are you working on the next collection? What will be the theme?
What are your plans and dreams for the future of Melke?
How was your experience Popping Up with Parasol Projects? Would you repeat it?
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